16 Best SEO Tools to Improve Your Rankings and Boost Your Bottom Line

It’s so much easier to rank your website and grow your business when you have the right SEO tools at your disposal. Here are our top 16 picks for the best SEO tools. You are in the right place if you are looking for tools to optimize your site structure, identify the best keywords for your target audience, and track your progress.

How Long Does SEO Take?

Having a clear understanding of how quickly SEO efforts can result in results is important before we dive into our list of the best SEO tools.

A good search engine optimization strategy requires a good understanding of search engines’ algorithms and keeping up with their regular changes.

Creating content for your target keywords and getting backlinks from high-authority sites are just a few of the many steps involved in SEO.

For new websites, you will have to start all over again with establishing Domain Authority, which can take 3–6 months.

16 Best SEO Tools to Boost Your Rankings

Here are the best SEO tools we’ve found to help you improve user experience and rank higher on search engines.

1. Google Analytics

Here’s a great free SEO tool from Google that’s quickly becoming one of the most popular in the business.

Tracking and analyzing data about your visitors and website is relatively easy with Google Analytics. It lets you know how users interact with your website.

In Google Analytics, your site is tracked in three ways:

• Every time someone visits a page on your website, pageviews are triggered.
• When someone engages with your site, an event is triggered.
• The transaction tracker will be triggered when a visitor purchases an item from your site.

Optimizing site performance and SEO can be done by using Google Analytics.

Google Analytics Features:

• Your reports can be further segmented and analyzed by adding secondary dimensions
• Data results can be segmented using advanced filters to focus on what’s important
• Without exporting your data to Excel or Google Sheets, pivot views help you create a quick pivot table

Google Analytics Pricing:

Free!

2. Ahrefs

There are plenty of ways to use Ahrefs for SEO and backlink analysis, including backlink audits, URL ranking, keyword research, and competition analysis.

You can also analyze your competitors’ organic search traffic with Ahrefs.

Ahrefs Features:

• Thousands of keywords can be generated with a single search
• Find out how your site ranks for keywords
• Ensure outbound links are being monitored

Ahrefs Pricing:

Ahrefs pricing starts at $82/month (when billed annually).

3. SEMrush

In addition to creating high-quality content, finding link building opportunities, and improving technical SEO, SEMrush is an all-in-one SEO tool.

It is easy to do a website audit with SEMrush, which helps you identify any problems that are hindering your success.

SEMrush Features:

• Budgets and keywords of the competition should be analyzed
• An in-depth analysis of the links should be conducted
• Optimize SEO and PPC campaigns with the right keywords
• Learn about the media consumption and behavior of your potential customers

SEMrush Pricing:

SEMrush offers a limited free plan. Paid plans start at $83.28/month (when billed annually).

4. Google Search Console

The Google Search Console (GSC) provides you with information about the search metrics of your website. The tool shows you the indexing errors, mobile usability issues, keyword performance issues, etc.

It identifies underperforming keywords, optimizes pages with high rankings and low click-through rates, and fixes issues with sitemaps.

Google Search Console Features:

• In the index coverage report, Google shows you how their crawlers crawl your site, so you can identify any issues that prevent your pages from being indexed
• Check out how Google sees your URL with the URL inspection tool
• Overview reports provide a technical overview of your website’s performance in search engines.

Google Search Console Pricing:

Free!

5. SpyFu

In addition to keyword research tools, SpyFu offers competitor analysis tools. It allows users to find profitable keywords and shows all ad campaigns along with organic search results run by their competitors.

SpyFu Features:

• Your PPC ads are tracked and expansion keywords are suggested as well with rank tracking
• Compile a list of competitor’s PPC strategies and keep track of them
• Discover your competitors’ keywords and their click-through rates.

SpyFu Pricing:

SpyFu pricing starts at $33/month (when billed annually).

6. QuestionDB

It is extremely helpful to find out what people are really interested in when you’re creating content as you can find the questions that are being asked about a topic.

In addition, you can click on the box to show source links. When you click the link, you will be taken to the thread on that question.

QuestionDB Features:

• Sort by popularity or topic
• Easily come up with a list of seed keywords
• Check comments in the original thread for more content ideas

QuestionDB Pricing:

QuestionDB has a free plan. The paid plan is $7/month (when billed annually).

7. VidIQ

Building a loyal fanbase, partnering with influencers, and maximizing brand affinity are quite simple when you use video to build brand awareness and improve recall.

Boost is a feature in VidIQ that allows you to be able to choose keywords in the video’s description, tags, and title for your video.

VidIQ Features:

• Searching for keywords on YouTube
• Views, subscribers, and comments are displayed in the analytics dashboard
• Your best time to post a YouTube video can be determined by Best Time to Post

VidIQ Pricing:

VidIQ offers a free plan. Paid plans start at $7.50/month.

Interested in learning more about YouTube marketing? Check out this guide to YouTube marketing!

8. Whitespark

To improve rankings and drive business, Whitespark automates the process of finding hundreds of competitor citations.

In addition to helping you find citation opportunities, Whitespark also allows you to track your local and organic search performance and provide customers with the ability to review your business online.

Whitespark Features:

• Find out where you rank on search engines
• Increase your online reviews, testimonials, and feedback
• Find competitive citations quickly

Whitespark Pricing:

Whitespark offers a free plan. Paid plans start at $17/month (when billed annually).

9. WooRank

This automatic tool provides tons of data to boost traffic, leads, and sales of your website. WooRank gives you actionable insights to help you optimize your website and marketing efforts.

Track and analyze SEO, social media, usability, and other aspects of your site with WooRank to simplify your digital marketing.

WooRank Features:

• Get a comprehensive overview of your SEO data 
• By tracking your ranking for target keywords, you can determine whether your SEO strategy is working
• Improve your website’s ranking on Google by discovering how Google interprets it
• Based on real website data, identify and qualify leads for sales pitches

WooRank Pricing:

WooRank offers a 14-day free trial. Pricing starts at $39.17/month (when billed annually).

10. Serpstat

You can also track ranking and competitor data for a large number of keywords using Serpstat, which is another all-in-one SEO tool.

Companies requiring a basic keyword tracking tool with high volume monitoring will find Serpstat a great option.

Serpstat Features:

• Top-performing keywords will help you enhance your online presence
• Competitors’ strengths and weaknesses should be identified and understood
• Find out what advertising campaigns your competitors are running
• Maintain daily monitoring of your website’s ranking and that of your competitors

Serpstat Pricing:

Serpstat pricing starts at $55/month (when billed annually).

11. AlsoAsked

AlsoAsked is a free SEO tool that displays questions that other people have asked about a certain keyword you enter.

There’s more to it than that.

After you click on a level of questions, you are presented with a visualization of how they are topically grouped together.

You can use AlsoAsked to find questions you might be able to answer by taking advantage of Google’s People Also Ask (PAA) boxes.

AlsoAsked Features:

• Get an understanding of how questions are topically grouped
• More longtail keyword ideas
• Easy to understand visual representation of PAA data

AlsoAsked Pricing:

Free!

12. Google PageSpeed Insights

Google PageSpeed Insights is a free tool for analyzing your website’s performance and getting suggestions to improve it. Increasing the speed of your website may impact how well it ranks on Google.

In addition, it offers easy-to-understand suggestions on how to improve a page’s performance on mobile and desktop devices.

Google PageSpeed Insights Features:

• A summary of your page’s performance is provided in the form of a performance score
• Data from real-world fields is used to produce the results
• You’ll receive suggestions on improving the performance metrics of the page

Google PageSpeed Insights Pricing:

Free!

13. Screaming Frog SEO Spider

It crawls your site to find duplicate content, broken links, missing tags, and more with Screaming Frog, a web auditing tool.

This SEO Spider by Screaming Frog works great both on small and large websites, and it provides real-time results analysis.

Screaming Frog SEO Spider Features:

• Redirect chains and loops can be found, as well as redirect chains and loops, or URL lists can be uploaded for auditing
• Detect broken links and server errors on a website instantly
• Create XML Sitemaps and Image Sitemaps in a snap – without writing any code
• The structure of the URL and internal links should be evaluated

Screaming Frog SEO Spider Pricing:

Screaming Frog offers a free plan. The paid plan is $183.92/year.

14. AnswerThePublic

Search queries can be visualized and autocomplete searches are suggested using AnswerThePublic, a keyword research tool. In order to gain an understanding of what people are typing into search engines across various devices, the results are categorized into categories such as what, where, and why.

The data view is a simple way to see organized lists without having to look at visualizations.

AnswerThePublic Features:

• Find keywords using questions, prepositions, comparisons, related keywords, and alphabetical listings
• Make a CSV file of your results
• Long-tail keywords that are relevant and current

AnswerThePublic Pricing:

AnswerThePublic has a free plan. The paid plan is $79/month (when billed annually).

15. Keywords Everywhere

It shows monthly search volume and cost-per-click on keyword searches on Google. Once installed, Keywords Everywhere offers large-scale keyword research on Chrome and Firefox.

Right along the screen, Keywords Everywhere displays related keywords.

Keywords Everywhere Features:

• Google and Bing also show related keywords, such as “People Also Search For” keywords (PASF)
• Find out what tags are being used on YouTube
• Get details about the keywords used and keyword density for any URL by analyzing it

Keywords Everywhere Pricing:

Keywords Everywhere prices based on credits (1 credit = 1 keyword). Pricing starts at $10 for 100,000 credits.

16. WMS Everywhere

There is no denying the importance of this freebie search tool. You get CPC and search volumes for any keyword PLUS related as well as searched for results all within the Google search engine. You can’t do a freebie search tool stack without it!

WMS Everywhere Features:

• Find out what keywords have the highest monthly search volumes and CPCs
• For accurate results across the world, search from different locations
• You don’t even have to go to a website to get the results – you can get them from your browser.

WMS Everywhere Pricing:

WMS Everywhere is 100% free and always will be. That’s a price we think everyone can afford.

Use the Best SEO Tools to Boost Business

You can optimize your content, monitor your competitors, and quickly improve your ranking by using any of the tools on our list.

You’re sure to find the top SEO tools for driving traffic, generating leads, building sales, and expanding your reach with this list of free and paid SEO tools.