Best 15 Etsy Keyword Tools to Leverage Trends

Vintage items are a niche on Etsy. While your listings may be in a niche, you cannot be described as vintage. 

It is imperative for Etsy sellers to understand the nuances of on-site optimization, just as a platform like Amazon prioritizes SEO practices.

Etsy uses search engines to find products, which is one of the pros of using the platform. This explains why keywords are so important.

Here are 15 Etsy Keyword tools that you can try before adding your next product to Etsy that you can use in conjunction with Etsy’s search bar.

1. SEMrush

Depending on your business model, Semrush can be useful for everything from competitor research to content creation, listing management, and link building. 

It is possible to use Semrush for organic research if you intend to sell on Etsy, helping you drive traffic from search engines to your Etsy shop if you use it specifically for Etsy. If you want to target potential buyers from specific demographics, you can break these keywords down by country using the market overview report. 

It is also possible to narrow down the results by filtering by terms related to your brand. By doing so, you can get a better idea of what is popular and what to try out. With filters like intent and keyword difficulty, you can also decide which words about a product to include in your individual listings.

Key Features

• A listing management tool for Google, Yelp, and Facebook
• Backlink analytics
• Influencer analytics
• A keyword manager
• Organic traffic insights

Pricing

After a free seven-day trial, pricing starts at $129.95 per month. 

2. Marmalead

Through the use of machine learning, Marmalead makes it easier for Etsy sellers to get found on Etsy. It is rated as one of the top Etsy tools for growing your business. 

It is a powerful tool for determining the best keywords for your listings. However, after you’ve found the right keywords, it can help you with a number of other tasks, and it also comes with tools for analyzing keywords. It can, for instance, be used to study search volume and seasonality and grade your listings.

Key Features

• Keyword suggestions and variations
• Keyword forecasting
• A side-by-side comparison of keywords
• Pricing charts summarizing average prices

Pricing

Pricing starts at $19 per month when billed monthly. 

3. eRank

One of the many features eRank offers is keyword research. On Reddit, users have praised it specifically for this feature, but this is just the tip of the iceberg.  

With its monthly trends, you can browse the most-searched words from 12 categories and use it to check out what your competitors are using. 

Additionally, it offers a bulk ranking checker, keyword lists, and keyword comparison to help you with keywords. Using the lists, you can organize words based on search data, and then use the bulk rank checker to focus your attention on the best-performing keywords. 

Using your dashboard, you’ll also be able to keep an eye on keyword trends along with an overview of your shop and a variety of useful tools.

Key Features

• A sales report
• Traffic stats 
• A rank checker
• A spell checker
• A hashtag generator

Pricing

It offers a free plan and three subscription options. Pricing starts at only $5.99 per month. 

4. Koalanda

Through Koalanda’s listing editor, you can edit listings, optimize them, and fix various SEO problems. It features a keyword tool to help you find long-tail keywords. 

Its search volume is one feature that should be specifically mentioned. What makes it unique is the fact that it also includes a search score with its search volume. To give you more than search volume, this score incorporates multiple key factors such as conversion rate and click-through rate (CTR) to combine them into a single score. Using it, you can discover trends in real time as well. 

The keyword list feature lets you save and organize your search terms using a variety of filters, such as categories and search scores, as well as multiple lists using the same word.

Key Features

• A keyword tool
• Advanced filtering
• A keyword comparison tool  
• Product sales history
• Competitor analysis

Pricing

Koalanda offers a limited free plan. For unlimited searches and keyword lists, pricing starts at $11.99 per month after a free 14-day trial (no credit card required).  

5. MakerWords

The MakerWords tool focuses exclusively on Etsy SEO. Unlike several of the other tools included in this listicle, MakerWords identifies itself as merely a keyword research tool. It is made by MerchantWords, a top Amazon SEO tool and service, and while it focuses on a single feature, it can also be used for Amazon. 

Furthermore, it provides a detailed analysis of all the phrases, which makes it a great tool for those who list on both Etsy and Amazon. Their detailed data is created using artificial intelligence (AI) and machine learning, as well as their 10+ years of experience.

Key Features

• Amazon keyword data
• Monthly Etsy search trends

Pricing

Pricing is $9.99 per month. 

6. Sale Samurai

You can get keyword search volume from Sale Samurai, an SEO growth tool that claims to be an “all-in-one solution”. 

It can help you discover high-volume keywords based on long-tail searches made on Etsy. Its AI tools also enable you to find long-tail keywords. 

You can also use Etsy’s advanced filter to analyze search volume, along with other customer-driven research data like views per product, to help you grow your Etsy store more effectively.

Key Features

• Listing data
• Tag suggestions
• Shop analytics

Pricing

Sale Samurai costs $9.99 per month (or $99.99 per year with its yearly plan). You can claim its free three-day trial before you sign up. 

7. Alura

You can use Alura for more than just keywords on Etsy. Between competitor research and listing optimization, it is a remarkably comprehensive tool for Etsy businesses. 

Considering that its suggestions are based on data (Etsy’s data as well as Google’s trends), you can incorporate them with confidence for keyword research. A report tool that evaluates demand and competition will help you narrow down your search further.

Key Features

• A shop analyzer that shares stats and insights
• Follow-up messages to help gather reviews
• Email templates and automated emails 
• A product finder tool

Pricing

With Alura, new sellers can get started for free (which includes a keyword finder tool) but there are two subscription options you can choose from. Prices start at $29.99 per month, but you can save up to 40% if you choose annual billing. 

8. Keyword Tool Dominator

In addition to Etsy, you can also use Keyword Tool Dominator on Amazon, Walmart, and eBay. This free tool can be used for a wide variety of popular eCommerce marketplaces.  

It’s easy to find long-tail search terms with Etsy’s tool. Just type in your product name or keyword, and then filter results using a score to represent search popularity, and make a list of your favorites. 

Basically, it’s Etsy’s auto-complete function leveraging Etsy’s own features.

Key Features

• Keyword tools for Google Shopping, Amazon, Bing, eBay, YouTube, and Walmart

Pricing

It’s available free of charge. 

9. Keysearch

Etsy sellers can also take advantage of Keysearch, which generates relevant Etsy tags and phrases that you can use in titles, product listings, and shop pages. 

Additionally, you can research new products using this information, which is different from the Keyword Dominator tool.

Key Features

• Competitive analysis
• A backlink checker
• A web page audit analyzer
• A content assistant

Pricing

It offers a free trial and several free SEO tools and keyword lists. For more advanced features, pricing starts at $17 per month.

10. KWFinder by Mangools

One of the SEO tools offered by Mangools is its KWFinder, which helps uncover location-specific, long-tail keywords that have low difficulty for search engines to crawl. 

By entering the domain of your competitor into the search bar, you can also get insight into the keywords for which they rank. You can use it to access historical search volumes if you’re more interested in general trends than specific competitors. You can concentrate on long-term trends or focus more on seasonal topics.

Key Features

• Competitor keywords and insights
• A backlink checker tool
• Interactive, scheduled reports
• Event-based alerts

Pricing

It offers a free 10-day trial and a number of pricing plans. Pricing starts at about $30 per month, but if you sign up for an annual plan you can save up to 35%. 

11. Keywords Everywhere

One of the best SEO tools is Keywords Everywhere, which is a browser extension that improves your ranking across Google, Bing and other search engines. 

As an Etsy seller, you can use it to get data on search volume, cost per click (CPC), and competition. You can then export and import the data.

Key Features

• Bulk keyword imports and exports
• Country-specific searches
• Volume metrics
• Historical monthly trend data
• Instagram hashtags

Pricing

As opposed to monthly subscriptions, Keywords Everywhere offers credits instead of a monthly rate. Credits start at $1.25 per month for one keyword and increase as you accumulate credits.

12. Roketfy

Etsy sellers can take advantage of ROKETFY’s data-driven platform to increase their sales through listing optimization tools. 

It uses real-time data to show you the best keywords for any purpose, from general market research to improving your visibility. 

Additionally, it can be used for browsing unique visitors and views, which set it apart from other similar tools.

Key Features

• An AI writer for product descriptions
• Title suggestions
• Essential metrics to help with product research
• AI-powered reviews analysis

Pricing

A free 14-day trial is available for users who want only keyword research. After that, it starts at $24 per month.

13. EtsyHunt

You can use EtsyHunt to enhance your store’s visibility and ranking. According to the company’s website, this tool has the largest collection of Etsy products (nearly 50 million listings).

It can help you identify high-searched terms, as well as low-competition keywords, which can allow you to find market gaps. It can also be used for keyword research to uncover your target audience’s search terms.

Key Features

• Listing optimization
• Shop analysis
• An AI photo background editor

Pricing

It offers a free plan and a basic subscription plan that starts at only $3.99 per month. 

14. Insight Factory

It can be helpful for a variety of steps along the way, including product discovery and the creation of product descriptions. 

This tool is designed to help new Etsy shops by suggesting low-competition products. It will share these product recommendations every day customized for your shop. 

Then, it analyzes the marketplace and displays top-performing listings in your category to help you create product titles, descriptions, and tags. Unlike Google’s search data, Etsy’s real-time results extend beyond the United States because of the use of Etsy’s real-time data. Aside from the US, you can also search Canada, Australia, Germany, and the UK.

Key Features

• An AI-powered description generator
• Sales data
• Recommended trends
• Beginner-friendly trends

Pricing

Basic features and daily searches can be accessed for free (no credit card required). Prices begin at $19.99 per month for more features.

15. EverBee

EverBee is an Etsy product research tool aimed at small and medium-sized businesses. In addition to keyword research, it also provides valuable statistics for shop and product analysis.  

It can be used for keyword research to provide information on metrics like search volumes, trends, and competition. It also scores the words based on how popular they are among buyers, but how unfairly competitive they are.

Key Features

• Product and revenue analytics
• A listing rank tracker
• A profit calculator
• A tag analyzer

Pricing

EverBee offers a free plan and two paid plans. Pricing starts at only $7.99 per month. 

Final Thoughts

If you are selling your products via a website or a marketplace like Etsy, words play a crucial role. In addition to highlighting your product’s exemplary features, the right words will help search engines find your products. 

However, you’ll need to take factors like competition, search volume, keyword difficulty, etc., into account when you write your product descriptions. Although you might have your favorite words, you’ll want to choose your words based on data rather than personal preference if you want to increase sales. All of these tools are capable of providing unbiased suggestions about how to optimize your content to be seen by Etsy’s algorithm.