Different Types of Digital Marketing Packages

In spite of your experience managing your business, executing digital marketing strategies effectively may be a challenge. This is understandable considering the complexity of digital marketing, especially for those who are new to the field. If you’re looking for digital marketing agencies that can help you strategize and execute exceptional campaigns that deliver impressive ROI, you may be searching around.

It can be challenging to choose a digital marketing agency, especially since there are so many great options available. If you are comparing the top digital marketing agencies in the United States (or wherever you are located), you may use a number of factors. They will most likely play a crucial role in your decision if you look for a package that covers all of your digital marketing needs and helps you reach your goals.

Using the following five tips, we’ll help you decide which digital marketing package is best for your business.

Following are types of Digital Marketing Packages:

Key Components of Digital Marketing Packages

Although digital marketing packages don’t all come with the same features, they all serve the same purpose: deliver complementary services through a single service package. In addition to social media audits and optimization, content creation, and community management, a social media marketing package may include these services as well.

It is common for digital marketing agencies to offer packages that include SEO, PPC, social media marketing, email marketing, and influencer marketing. Additionally, some agencies may offer comprehensive digital marketing solutions that include all these areas. These packages might be customized by the agency, or they might even offer completely customized solutions tailored to your unique requirements. Listed below are several types of digital marketing packages that you can choose from.

Search Engine Optimization (SEO) Packages

In SEO packages, search engine optimization is the main focus. The specifics may differ depending on the agency and the specific needs of the website. They include a number of complementary solutions with the ultimate goal of improving search engine visibility and website traffic. A typical SEO strategy begins with an SEO audit, followed by keyword research, improvements to website content and technical SEO, internal linking strategies, and external backlink profiles.

Here is a screenshot of Moburst’s SEO package process. It includes keyword research, on-page and off-page optimizations, and tracking, so improvements can be identified and improved.

The SEO package is often offered in conjunction with other packages such as content marketing and PPC in order to provide a more comprehensive solution. SEO-led content strategies and PPC campaigns are typically crafted by digital marketing agencies based on keyword research.

Pay-Per-Click (PPC) Advertising Packages

PPC advertising packages are designed to attract targeted traffic to the website or landing page of a brand. The agency will determine the specifics of these packages as they do with all other packages. The packages may include many services, including auditing PPC campaigns, managing bids, developing ads, optimizing landing pages, tracking ROI, etc.

In addition to first-party data activation, WebFX offers other services as well. With PPC advertising packages, you can deliver highly targeted ads to generate clicks and conversions. Other digital marketing services, like SEO and social media marketing, can sometimes be combined with PPC advertising packages.

Social Media Marketing Packages

A typical social media marketing package includes social posting, paid ads, and community management to build your brand’s presence on social media.

Conducting an audit of your social media accounts
Analyzing competition
The art of strategizing
Making sure that your social media profiles are set up and optimized
Producing content for social media
Diverse platforms for strategic distribution of content
Social media management for brands
Crisis management and brand monitoring

Alternatively, you can find social media marketing companies that provide these services as standalone solutions instead of packaging them together. With Sociallyin, for example, you can typically create customized packages including the specific services you require. It offers social media strategy, social media management, and social content creation as separate services.

Influencer Marketing Packages

Several digital marketing agencies have pivoted their offering to include influencer marketing due to the rise of influencer marketing. Additionally, there are agencies that offer influencer marketing packages as well as other digital marketing packages, as well as agencies dedicated to influencer marketing.

A typical influencer marketing package includes services such as identifying influencers, developing strategies, managing influencers, negotiating and contracting, reporting, and analytics. You can boost your influencer marketing results even further by using paid media amplification and experiential activation from agencies like NeoReach.

Additional Components of Digital Marketing Packages

There are many services that fall under the umbrella of digital marketing. Here are some additional elements that are usually included in a package.

Blogging and Content Marketing

It cannot be overstated how valuable compelling content is for boosting brand awareness and elevating your brand to the position of a thought leader.

When you become an authority in a particular field, your conversions will naturally improve, positively impacting your sales. Just like in a relationship, trust needs to be established before growth can occur.

There are many strategies associated with content marketing beyond blogging, including:

A video
Articles published on social media
Landings pages
Newsletters sent via email
Seminars and webinars

The agency can help you with the following services depending on the structure of your package:

Planning your content strategy
Distribution of content planning
The development of a content calendar
Creativity

The quantity of content creation is usually limited, for example, up to four blog posts per month on a basic plan.

Website Editing and Content Management

Maintaining your website on a regular basis, implementing cloud backups, tracking performance, and implementing security measures are all essential to maximizing the effectiveness of your SEO efforts.

It is equally important to commit to content as you do to your campaigns. For instance, you need to select the keywords you are going to target each month.

Email Marketing

As with content marketing, email marketing contributes to building brand awareness and increasing conversion rates, but it receives less than 10% of marketing budgets.

Digital marketing packages commonly include email marketing services such as:

Templates for sending emails
Creating a sequence of emails
Managing lists
Defining segments
The reporting and analytics process

Marketing Automation

A knowledgeable marketing team and external tools are essential to implement a solid marketing strategy. Effective marketing depends on the use of technology strategically.

Businesses frequently use digital marketing agencies to set up marketing automation tools, which provide many benefits. A few popular tools include:

Sendinblue was formerly known as Brevo
Infinisend
KVIYYO

Mobile Marketing

The mobile marketing medium can be an effective means to reach potential customers. For example, you can advertise in-app, send text messages, or develop a branded app to convey your messages to potential customers.

Optimizing websites, landing pages, or email campaigns for mobile users is equally as important as those direct approaches to mobile marketing.

Web Analytics

Analytics are typically included in digital marketing packages based on the services included, for example, comprehensive analytics for SEO.

A marketing dashboard is usually available to clients so they can monitor the analytics. By measuring online user activity, you have a better understanding of their preferences and habits.

Custom vs. Pre-Packaged Services

We will compare the two options to better understand which one is right for your business and which is the most cost-effective. Some agencies may offer the above services in package deals, while others may make custom packages that fit your business’s needs.

Pre-Packed Services

Pros

A package like SEO and content marketing can be ideal if you’re only looking for assistance in a few specific areas.
An effective option that is cost-effective

The disadvantages

Inflexible in nature
Specific concerns may not be addressed
When you need multiple digital marketing solutions, this is not ideal

Custom Packages

Pros

Your unique business needs can be met by tailoring this service
Digital marketing solutions of all kinds can be covered

Cons

Costs can build up

Custom packages tend to be much better than prepackaged packages because they allow for the addressing of specific business needs while avoiding the risk of adding up costs. As a result, you do not have to pay for unnecessary services. Furthermore, the services they provide are tailored to meet your unique concerns, which means they can be highly effective in achieving your goals.

Aside from that, when you’re paying for what you need and want, the cost-related factor doesn’t become a major problem. You can even tailor the digital marketing packages to your budget, which is a much better option than buying a prepackaged package with fixed pricing. As a result, all of your digital marketing budget goes where you want.

NinjaPromo, for example, creates customized strategies tailored to meet a client’s budget and needs. The agency was able to help Mocha Coffee in a number of areas. In order to gain new clients and increase brand awareness, they also needed help creating social media content. Instead of simply selling them a pre-packaged solution for content marketing, the agency worked closely with them to design a customized plan to address their specific requirements.

In the course of conducting a series of tests, NinjaPromo identified four of the most profitable target audiences after designing more than 20 target audience portraits. In addition to running 50+ advertising campaigns, they produced 300+ images, photos, videos, and GIFs. Additionally, they contributed to 20+ business-related articles.

As a result of this tailored solution, Mokka Coffee was able to gain 120k impressions per month while increasing brand awareness by 230%. They gained 400+ new customers and increased average check value by 110%.

Pricing Models and Transparency

As most digital marketing agencies offer customized packages, they do not publicly advertise their rates because they don’t advertise their rates publicly. They usually charge you differently depending on how much help you need. Although you should still be able to get a customized quote before you start working with them, it should serve as a guide to your decision-making process.

Cleverly, for example, offers pre-packaged service packages where the price varies based on the level of support provided.

They offer three plans for managed LinkedIn ads, starting at $999 per month for the Starter plan, which supports a monthly ad spending of up to $3,000. Those companies that plan to spend up to $7,500 a month on advertising will have the option of upgrading to Scale for $1,499 per month. Additionally, they will be able to integrate CRMs and create new ad images each month.

Businesses with an annual ad budget of up to $115k are recommended to consider the Enterprise plan, which costs $2,499 per month. In addition to ad scheduling and audience tuning, this plan also includes unlimited image revisions. Influencer LinkedIn Content and Posting, for example, costs $997 per month and comes with a single plan.

With pricing transparency, you are able to get a better idea of what you’re signing up for and how much you’re going to spend. You can then shop around and select an agency that aligns with your budget based on its pricing. In addition, transparent agencies are less likely to charge you hidden or unanticipated fees that could result in overspending if you don’t know the costs upfront.

For example, WebFX customizes their service packages for each client, but still maintains some level of pricing transparency. It is still possible for agencies that offer custom packages or variable pricing to maintain some level of transparency. Although they include a starting price, prospective clients can get an idea of what they will need to pay as a minimum.

It costs $600 per month to use their Lite plan for businesses with an ad budget of $100 to $5,000. Their Enterprise plan costs 12% of ad spend, plus $250 per month in platform fees, while their Pro plan costs $975 per month, or 15% of ad spend, whichever is higher.

Digital marketing packages pricing model

Additionally, LYFE Marketing provides information on what each type of digital marketing service costs on a typical basis. Getting a price range can help clients understand how much they may need to spend for each package even though they need to request a quote based on a customized proposal. Additionally, the agency advertises the pricing of some of its digital marketing packages.

Selecting the Right Digital Marketing Package

You may find it challenging to choose the ideal digital marketing package due to so many options available. Here are some considerations to make when choosing the right package.

Business Goals and Needs

In order to determine the kind of package that will best suit your business goals and unique needs, you need to first know exactly what you need to achieve them.

Pricing and Budget

Next, you should compare your budget to package pricing. Keep in mind that you will need to consider additional costs like advertising costs and influence payments on top of package prices. Transparency in pricing can help you narrow down your options effectively, since you’ll be able to evaluate the pricing effectively.

Agency Reputation

Would you consider working with an agency that is credible? Does the agency have a strong reputation for developing effective digital marketing campaigns in your industry? An agency must be able to deliver the type of results you need, which is why this is a critical factor to consider. In order to gain an understanding of the agency’s capabilities, you could look at case studies and testimonials.

Three Common Challenges in Digital Marketing

Digital marketing challenges such as those listed below can complicate the process of building a strong online presence.

Measuring ROI and Success

To determine the ROI of the package, you should closely monitor relevant performance metrics. Make sure that the package you bought will positively impact the performance of your brand. In order to determine if the investment is paying off or if you need to pivot for more impressive results, you will need to measure performance metrics closely.

The analytics and reporting that come with most digital marketing packages will assist you in assessing the success of your campaign. A weekly or monthly report outlining key metrics and improvements will be provided by the agency to keep you informed about campaign performance. The campaign ROI can even be tracked in real time by using analytics and reporting dashboards provided by some agencies.

A WebFX SEO package, for instance, includes ongoing reporting on keywords, monthly traffic, goal and CPL, competitor conquests, and user experience. Also, the agency offers you access to Content AnalyticsFX, a proprietary tool to measure the impact of their digital marketing solutions, as well as setting up Google Analytics and Google Data Studio reporting dashboards.

Incorporating Personalization

Email campaigns or websites require more than adding subscriber names to the subject line for effective personalization. A high-quality, relevant piece of content requires an in-depth understanding of your potential customers and their motivations.

Staying up to speed with algorithms

Keeping up with the latest algorithms, especially those in SEO and social media marketing, can be challenging. By keeping your marketing strategies updated on a regular basis, you can transform this challenge into an opportunity. Staying on top of algorithmic changes ensures you stay ahead of your competitors.

Even though these changes may seem daunting, they often prioritize user experience. You must align your strategies with what benefits your target audience in order to embrace them. It is imperative that you smoothly adapt to new changes without disrupting ongoing activities when your digital marketing strategy encompasses multiple services such as email and mobile marketing.

Emerging Trends in Digital Marketing Packages

The majority of digital marketing packages are now offering custom-tailored solutions to address unique business needs. As a result, many agencies are displaying starting rates and price ranges in their package descriptions, which allows customers to find the costs associated with their services.

There are different pricing plans for content marketing services offered by LYFE Marketing, for instance. To help prospective clients understand what their costs will be, the agency provides them with a price range even though some of their packages require custom proposals.

Digital marketing packages that focus on blockchain and crypto are another major trend in the space. As cryptocurrency becomes increasingly popular, many agencies like Ninja Promo provide dedicated digital marketing packages. A number of blockchain development services are offered by the agency, including NFT development, crypto wallet development, play-to-earn game development, and crypto exchange development.

As such, new trends in digital marketing packages will emerge as new trends take over the industry. This alone gives testament to the ability of digital marketing agencies to pivot and address new needs and challenges.

With the increasing popularity of cryptocurrency, many digital marketing agencies such as Ninja Promo are offering digital marketing packages that specialize in blockchain and crypto. Other major trends in the digital marketing space include blockchain and crypto packages. Among the services provided by the agency are blockchain development services, such as development of NFTs, cryptocurrency wallets, play-to-earn games, crypto exchanges, and more.

Key Takeaways

No matter what business objectives they are trying to achieve, digital marketing offers a wide range of techniques to help them achieve them. A holistic approach is essential for an effective digital marketing plan, even when certain strategies yield better ROI.

If you only invest in SEO, you cannot expect success on social media without generating original content for several platforms. You cannot expect social media success if you don’t generate original content. In spite of the originality of your content, its quality depends on the expertise and skills of experienced writers and graphic designers. It is clear – a comprehensive digital marketing package ensures coverage across all important aspects of your marketing strategy in a comprehensive manner.

Different Types of Digital Marketing Packages

Key Components of Digital Marketing Packages