Google Ad Services to Jumpstart Your PPC Marketing in 2024
Search engines are dominated by Google, which holds about 80% of the market share. As the second largest search engine in the world, Bing is ranked at number two with a share of approx 9%.
The United States accounts for one third of Google’s traffic. Google Ads services are therefore a good choice if you want to target US consumers.
It can be challenging, however, to stay on top of Google Advertising updates since PPC marketing is only one part of your entire marketing strategy. Additionally, it requires constant effort to run ads that are optimized for clicks and conversions.
The best Google Ad Agencies for 2024 are listed below to help you accelerate your PPC marketing strategy. In addition to offering full-scale digital marketing services, these agencies can also cater to your other marketing requirements.
1. Moburst
Scope of Services: Full-scale Digital Marketing Agency specializing in Marketing Strategy, Organic Awareness, Creatives, and Media Buying
On the list of top digital marketing agencies, Moburst takes the top spot. Additionally, they offer social media and Apple ads as part of their media buying services. Your brand, vertical, and target audience are taken into consideration when creating a media plan. Their advice will include which platforms to use for advertising and what budget to allocate to them.
Ensure you don’t waste money on platforms that don’t generate optimal results by running blind. In addition, Moburst analyzes your competitors, identifying what works for them as well as the platforms they’re using. You can measure progress with weekly and monthly reports that contain detailed information on your media buying strategy. In addition to the dedicated campaign manager, you’ll also receive a dedicated customer support team.
2. Disruptive Advertising
Scope of Services: Paid Search, Lead Generation, SEO, Paid Social, Creatives
The PPC marketing experts at Disruptive are the best in the business. Many businesses have benefited from their services by increasing leads, achieving exponential growth, and enjoying excellent ROI.
In order to determine the exact marketing services you require, they provide a free audit of your business.
Their marketing experts will meet with you before engaging to discuss how they can enhance and optimize your PPC strategy. As part of the process, they will also outline their approach and answer any questions that you might have to help you make an informed choice.
In addition to 90+ clients staying with Disruptive for over four years, the company values long-term client relationships. Their communication skills and cost-effective strategies make them an effective in-house team. Additionally, they assist with Microsoft Ads, YouTube Ads, and retargeting campaigns. Based on 300 reviews on Clutch, they’ve handled $450M+ in annual advertising spend.
3. SmartSites
Best for: Small to mid-size companies in service businesses
Scope of Services: PPC, SEO, Email and SMS Marketing, Social Media Marketing, Web Design
A key differentiator with SmartSites is its proprietary tools for analyzing data and making transparent reports, which allow their team to better analyze your data. Through these tools, their experts are able to uncover actionable insights that will help you boost conversions and improve PPC ads.
In order to effectively reach your target audience, their certified PPC experts identify your target audience and determine the best way to reach them. The company offers local, national, and eCommerce PPC services. Social networks, such as Facebook, Amazon, and Google, can be used to advertise your business.
A free PPC analysis is also available, whether you are brand new to the game, haven’t run an ad, or are struggling with conversions after running PPC ads for years. Clients benefit from increased ROAS, increased site visitors, and decreased CPCs when they work with them. Their expertise also extends to developing high-converting landing pages that win customers. In addition to PPC advertising, they are also web design experts.
4. Directive Consulting
Best for: SaaS and tech companies
Scope of Services: Paid Media, Design, SEO, Video Marketing, Strategy
Creating high-quality leads with serious buying intent is crucial to the success of SaaS brands. Creating a niche is not as simple as casting a wide net and hoping for the best. Your product must be effectively targeted and persuasive enough to convince people to buy it.
By integrating buyer intent with their targeting, Directive Consulting has cracked the code. Their hyper-targeted programmatic campaigns leverage first-party data to find your customers. In each stage of a buyer’s buying journey, they craft award-winning search campaigns. Using social media and targeted ads, they can reach your target audience wherever they are.
Over $100M has been spent on advertising, and their ROI has consistently been 3x. The company provides bi-weekly and monthly reports so you can analyze the performance of your brand and continuously improve it. With the aid of their financial modeling skills, they are also capable of allocating the right budget and forecasting accurate revenue.
5. WEBITMD
Best for: Mid-size to large companies
Scope of Services: Paid Media, Content Marketing, Creative & Branding, Web Design & Development, Messaging & Positioning, Email Marketing, HubSpot Onboarding, Sales Enablement
It is WEBITMD’s philosophy to meet prospects where they are. You need to advertise not only on Google, but anywhere there’s a large concentration of potential customers. Their specialty is performance advertising through multi-channel channels, including Google, Facebook, Amazon, YouTube, Yahoo, Bing, and more.
In order to capture high-intent traffic, they know what keywords and search phrases to use. Their goal is to generate real revenue from social media beyond likes and follows. As well as mastering these platforms, they create targeted display and video ads that can help you grow your top line.
In addition to that, WEBITMD goes a step further. Their goal is to help you stay competitive by continuously testing and analyzing your campaigns. To further separate clickers from buyers, they’ll run A/B tests to determine the best messaging. Their goal is to help you allocate your budget wisely so that you don’t waste money and resources trying out things that don’t work.
What are Google ad services?
With 80% of companies using Google Ads for PPC, it is the most popular provider of search advertising. In fact, every $1.60 you spend on the platform will earn you $8 in return. It is essential to launch a successful Google Adwords PPC campaign with the following services:
Account Setup and Structure
In order to get started, you must first create and establish an account with Google AdWords. For a first-time user, the platform may seem daunting, but seasoned Google Ads agencies won’t have a problem with it.
In addition to helping you set up your first campaign, Google will also assist you in entering your billing information.
Your campaign details must be set up correctly since they will apply to all ads within the same campaign. Depending on the campaign type, there will be different settings. Creating appropriate advertising goals is also important. Google will suggest relevant goals based on your ongoing use of Google Ads.
Locations and languages are also configurable, as are bidding and budgets, devices, networks, and ad assets. You’re likely to get clicks or conversions when Google displays your ads by default. It is possible, however, to customize it, so that they appear evenly over the course of the day.
Keyword Research and Selection
To create effective Google Ads, you must identify and choose relevant keywords potential customers might search for online. It is for this reason that PPC agencies take the time to learn about your brand and target audience, as well as perform extensive research. It is also important to consider the buyer’s buying stage when selecting keywords.
In addition, keywords can become highly competitive, and as a result can become more expensive. You can find less expensive but valuable keywords with the help of a good agency. Additionally, Google provides a free tool called Keyword Planner which shows which words are trending and what related phrases will work with them.
Ad Copywriting
In order to get the best results, you need to combine the right keywords with a clever and clear ad. One to ten percent of ads consumers see in a day will stick in their minds. Consumers are exposed to around 100 ads per day. It is important that you convey as much information as possible without boring your audience.
Moreover, you’d like them to click the ad and complete the desired action. Having an ad that stands out from the competition, is interesting, and speaks directly to your customers will help you achieve this goal.
Landing Page Optimization
Customers who click your ads are taking the first step towards engaging with your company. Your landing page should clearly communicate what your offer is and what they need to do next. A page must be easy to digest, contain clear call-to-action buttons, and be distraction-free. If you are enjoying high conversion rates on your landing page, you know it’s doing its job. With the help of a landing page creator, you can create a personalized landing page that is 5% more effective.
Bid Management and Budget Allocation
Your bid strategy should be based on your goals if you want to launch an effective Google Ad. There are many ways to target your bids, including clicking, impressions, conversions, views, and engagements. You only pay when someone clicks on your ad, so clicks are a good place to start. You’ll be charged depending on how many times your ad appears. Impressions are great for brand visibility.
A conversion bid is an advanced method of bidding where you only pay when an action (such as a sale) occurs from the ad. Likewise, you can pay for video ads based on how many views and interactions you receive.
Targeting and Audience Selection
As long as Google ads are targeted, around 27.6% of consumers don’t mind them, while only 13% don’t want their personal data shared for marketing purposes. Advertisements are important, but only if they provide relevant information.
Audience segment types are available in Google Ads, as well as an audience builder for optimizing who sees your ads. To further grow your audience, you can use lookalike segments for each campaign. Other factors, such as geographic location, interests, and demographics, can be used to target ads.
When should you work with a Google Ads agency?
Google Ads accounts can only be optimized weekly by 10% of advertisers. Aside from the key services above, running Google Ads also includes constant performance monitoring and campaign optimization. Ads are dynamic and you have to be constantly testing (including running A/B tests) to find the best-performing ads.
It can be pretty overwhelming to deal with all of these aspects of your marketing strategy, especially if you have a small marketing team. An agency with experience and unrivaled expertise in Google Ads can help you create the best and most effective campaigns.
You can optimize your ad budget so that it generates the highest return on investment. A good advertising strategy for your company can also be discussed with them.
Conclusion
You can increase brand awareness and drive sales with Google Ads. Although it is possible to create and manage Google ads quickly, it isn’t necessarily easy. You can launch successful campaigns using Google Ad Agencies such as those above without wasting too much money.
