Top 7 UK Influencer Marketing Platforms And 8 Selection Factors
There has been an explosion of creators in recent years, including bloggers, YouTubers, Twitch streamers, TikTok stars, and Instagram influencers. As a result, influencer marketing has emerged as a new way to reach engaged audiences for startups. Businesses can gain exposure and endorsements through content that features their brand through influencer marketing, as social commerce is empowering.
Influencer marketing plays a crucial role in digital marketing in the United Kingdom. Social media platforms and their influential accounts provide millions of daily users with entertainment and shopping suggestions, so brands can logically leverage their promotional potential. In order to stay on top of the digital trends of the moment, influencers are becoming essential conduits for businesses seeking to increase exposure. Between 2019 and 2023, the global influencer marketing market tripled in value.
Top Influencer Marketing Platforms in the UK
There’s no doubt that influencer marketing can drive brand awareness, but finding the right influencers to work with is challenging. Here are 7 of the best UK influencer marketing platforms
for brands interested in working with creators.Â
1. Affable.ai
Suitable for enterprises, agencies, and D2C eCommerce brands
- Key Services: Recruiting Influencers, Segmenting Influencers, Following Influencers, Campaign Analysis, Audience Analysis, UGC Management, Influencer Whitelisting, Content Approval
- Channels: Instagram, YouTube, Facebook, TikTok, X (Twitter)
The SaaS influencer management platform Affable.ai lets brands and agencies identify, engage, and gauge social media influencers, using AI algorithms. In addition to supporting campaign execution with advanced features, the platform also provides crucial insight into performance and ROI. The platform uses AI algorithms to assess influence profiles and their audiences on various social networks. Affable.ai offers a single platform for end-to-end campaign management through its four key modules: Discover Influencers, Collaboration Management, Campaign Tracking, and Performance Measurement.
Key Features:
- Influence discovery worldwide across a variety of niches with access to 20+ filters
- Identify suspicious followers, influence brand affinity, and analyze follower insights to evaluate authenticity
- Smoothly distribute products with seamless integration of eCommerce
- With a unified dashboard, you can access all the content generated by influencers
- Authentication of influence is not required for automatic story tracking
Pros:
- Influencer database of large size
- Negative search filters eliminate unwanted results
- Utilize Unique Reach to identify audience overlap
Cons:
- There are some features available in some countries but not all
- Plans with lower tiers offer limited benefits
Notable Clients: Estee Lauder, Unilab, Vivo, Wattpad, MomPush
Locations: Headquartered in Singapore, with remote offices in the UK and other countries
Pricing: Free trial and plans by request
2. Traackr
Suitable for midsize, enterprise, and agency businesses
- Key Services: Finding Influencers, Recruiting & Onboarding, Influencer Analytics, Clarifying Cross-Campaigns, Budget Allocation, Product Seeding, Content Collaboration, Content Tracking, Measuring ROI
- Channels: Instagram, YouTube, TikTok, X (Twitter), Meta for Business, Yelp, TripAdvisor, Google Analytics, Salesforce
Using Traackr, you can manage complex influencer marketing campaigns while remaining agile for small teams. Traackr offers a global influencer database that is unparalleled in terms of discovering influencers, managing campaigns, collaborating with influencers, and producing reports. To assist you in making the optimal investment, it includes unique market benchmarks as well as a team of experts. It also allows for the central management of previous influencer interactions. Traackr focuses on relationship-building and connects brands with verified influencers aligned with a company’s values.
Key Features:
- Find influencers with a niche that aligns with the size and engagement rate of your audience
- Plan, execute, and track influencer marketing campaigns
- Analyze rival influencer campaigns to gain insight into how to improve your own
- You can work with influencers who have previously shared harmful or controversial content with this feature
Pros:
- Benchmarking the influencer market from a comprehensive perspective
- Measuring relative influence with resonance scoring
- Tools for large-scale collaboration
Cons:
- Learning curve that is steep
Notable Clients: L’Oreal, Shiseido, Coty, Michelin, Colgate-Palmolive
Locations: London, New York, Paris, Boston, San Francisco, Singapore
Pricing: By request
3. IZEA
Suitable for medium-sized to large brands
- Key Services: Product sampling, influencer marketing
- Channels: YouTube, Instagram, TikTok, Facebook, Twitter, LinkedIn, Pinterest, Snapchat, Twitch
With IZEA, brands can collaborate seamlessly with top influencers and creators using software and services. Its innovative SaaS platform provides access to a 50 million influencer database categorized by niche, location, and channel. Professionals can connect with influencers using the platform by bidding, offering direct offers, and chatting in-app. With IZEA, users can create a wide range of assets such as articles, infographics, photos, and videos, distribute brand messages, track payments, manage budgets, and manage budgets.
Key Features:
- From discovery to payments, Unity Suite oversees influencer campaigns
- Provides an online marketplace where brands can request customized content from creators or access ready-made content
- A visual search engine can be used to find influencers based on their content
- Utilize influencers to increase reach and engagement
Pros:
- Efficiency of visual content
- Network of exclusive influencers
- Scheduling automation
Cons:
- A learning curve that is rich in features
- Constraints on post type and platform
Notable Clients: Ikea, Toyota, Kellogg’s, Yamaha
Locations: London, Florida, Washington, DC, Detroit, Denver
Pricing:
IZEAx Discovery: starts at $149/month
IZEAx Unity: By request
Managed Service: By request
4. Takumi
Suitable for small to medium-sized businesses
- Key Services: Identifying influencers, managing campaigns, creating content, and analyzing performance
- Channels: Instagram, TikTok, YouTube
With its acclaimed platform, TAKUMI offers an unparalleled influencer marketing experience that extends beyond agency and SaaS services. TAKUMI leverages creator content and audience insights to propel unparalleled results in paid social campaigns leveraging global creators to execute widespread influencer campaigns efficiently.
Apple and Google users can access TAKUMI’s app, which allows creators and brands to collaborate seamlessly. The rigorous vetting process, accompanied by human assessment, ensures exclusivity, with only 7% of applicants accepted.
Key Features:
- By analyzing and understanding the audience of creators, the TAKUMI creator index ensures exact targeting
- Safeguarding brand assets with influencer-created content
- Establish long-term partnerships with brand ambassadors by cultivating strong relationships
- Engage creators by leveraging their authentic influence to amplify your brand message
Pros:
- Process of rigorous vetting
- Providing support in a hands-on manner
- Mobile app with convenient features and compliance
Cons:
- Content review is lacking
- Audience insights are lacking
Notable Clients: Amazon, Visa, Nike, Unilever, General Mills
Locations: London, New York
Pricing: By request
5. Zine
Influencers and brands should use it
- Key Services: Recruitment of Influencers, Collaboration of Influencers, Analytics of Campaigns, Social Commerce
- Channels: Instagram, YouTube, TikTok, Facebook, X (Twitter), Pinterest
It is designed to maintain a personal touch while optimizing campaign execution at any scale for influencers, brands, and agencies alike. Zine is an influencer marketing platform with a comprehensive toolkit for influencers, brands, and agencies. Using Zine, brands can simplify influencing marketing workflows, enabling data-driven decisions when it comes to finding content creators.
Zine facilitates collaborations with brands and offers an influencer media kit that showcases your audience insights and social channels seamlessly. Zine’s tools are also free for influencers and direct collaboration requests to you.
Key Features:
- Professional influencers, brands, and agencies of all sizes can utilize the wide range of tools available
- Maintains a personal touch while ensuring smooth campaign execution, regardless of scale
- With limited resources, optimizes influence activation by streamlining campaign management
- Presents audiences insights and social channels that help assess collaboration compatibility through an always-updated media kit
Pros:
- Influencer platform for free
- Processes that are streamlined
- Requests for direct collaboration
Cons:
- Learning curve is steep
Notable Clients: Tesco, Mentos, British Airways, Adidas, Audible
Locations: London
Pricing: By request
6. TRIBE
The best tool for marketers and social media creators
- Key Services: Influencer Discovery, Influencer Relationship Management, Content Management, Performance Metrics, Influencer Tracking, User Generated Content
- Channels: TikTok, Instagram, Facebook, X (Twitter), Pinterest
TRIBE, a branded content platform, facilitates connections between international brands and a network of over 70,000 skilled and diverse influencers. This collaboration creates high-quality content on a variety of social media platforms. Through their platform’s dedicated community, TRIBE fuses technology and expertise to enable marketers to execute top-notch strategies.
Key Features:
- By using TRIBE’s proprietary BrandMatch AI, your campaign’s effectiveness can be enhanced and scaled
- Create custom Brand-Fans Groups to integrate creators into campaigns immediately
- Managing multiple creators within a single platform makes it easier to communicate, sample products, approve content, and handle legal matters
- You can access Instagram, TikTok, and Pinterest APIs directly to gain insights into audience demographics and estimated performance data
- Utilizes TRIBE’s proprietary AVS system to validate creators and influencers on a daily basis
Pros:
- Influencer pool of large size
- Influencer campaign quality and compliance
- Discovering and managing influencers automatically
Cons:
- Analytical capabilities limited
Notable Clients: Nespresso, Olay, Lego, Logitech, NBC Universal
Locations: London, New York, Melbourne, Sydney
Pricing: By request
7. Vuelio
Suitable for media and PR agencies
- Key Services: Monitoring of media, Media Database, Media Analysis, Online Newsroom, Distribution of news
- Channels: Instagram, Twitter, LinkedIn, Facebook, YouTube Live
Using Velio, PR and communication professionals can manage relationships with journalists, influencers, and stakeholders in a robust cloud-based platform. Using a single interface, users can analyze relevance, engagement strategies, content distribution, result tracking, social media impact, and effectiveness. Connect with key figures significant to your story or organization with our access to over a million journalists and influencers in 200 countries.
With Velio’s unique database, you can control how and why users can contact you. Tailor your preferences so you receive only relevant and timely connections.
Key Features:
- Over a million journalists and influencers are accessible through this exclusive database
- News updates across multiple platforms, including television, radio, print, and online
- Your narrative is assessed with intelligent tools to determine how journalists and influencers respond, enabling strategic adjustments to be made
- Analyze the impact of your PR efforts, content distribution, and engagement in a central location
Pros:
- Networking with a specific purpose
- Monitoring of the media
- Access to journalists and influencers
Cons:
- Interfaces that are complex
- The scope of interests is too broad
Notable Clients: Prince’s Trust, Press Association, Cardiff University, Thames Water
Locations: London, New York, Paris, Berlin, Amsterdam
Pricing: By request
How to select an influencer marketing platform: 8 key considerations
Ensure your influencer marketing success by considering these key factors.
User-friendly Interface
An intuitive interface is essential for effective influencer marketing. Select a platform with an easy-to-use interface and efficient onboarding. Also, choose one with specialized experts to manage campaigns effectively. Immediate troubleshooting ensures seamless execution.
Trial Access
Ensure alignment with your business by using free trials or demos for influencing marketing platforms. It is important to explore the platform’s features before committing to a paid plan. Free demos provide guidance, whereas trial plans provide first-hand evaluation. To ensure your payment is worth it, top platforms offer both experiences.
API Integration
Insights and influence data across various social media platforms can be accessed through seamless API integration with your influencer marketing solution. For example, if your focus is on Instagram influencers, the platform should provide access to important demographics, such as age, gender, location, and engagement rate. An influencer marketing platform without API integration would provide little value to your business and isn’t worth the investment.
Invaluable Marketing Insights
It’s important to remember that your influencer marketing platform is more than just a way to connect with influencers. Check if the platform relies solely on publicly available metrics or if it is an approved API partner of various social platforms to assess the efficacy of your influencer marketing campaigns.
Key metrics your influencer marketing platform should provide include:
- Audience demographics
- Influencer follower counts
- Content reach, impressions, and views
- Total engagements and engagement rate
- Return on investment
You should track these metrics across all platforms and influencers. The platform you choose should also provide actionable insight from campaign outcomes, so you can refine future campaigns.
Cross-Platform Proficiency
You’ll likely collaborate with influencers across several social platforms in order to optimize your campaigns, even though some influencer marketing platforms focus exclusively on a few social media platforms. Make sure your campaign succeeds by choosing a platform that supports multiple social media platforms and simultaneous campaign oversight.
Streamlined Campaign Management
Getting started on a campaign should be easy. Real-time dashboards offer insight into individual influencer posts, ensuring comprehensive coverage. It is possible to communicate directly with influencers through built-in communication tools, streamlining collaboration. Some platforms even integrate email to track influencer communication history.
Customer Feedback and Ratings
You can gauge a platform’s reliability and accuracy by searching for “company X platform reviews.” The company’s website showcases product highlights, but the real story comes from customer reviews.
Tailored Budget
You should assess costs with the features provided, and determine whether they justify the expense. Influencer marketing platforms typically require subscription fees.
Frequently Asked Questions
What is influencer marketing?
Brands or products are endorsed by social media influencers through influencer marketing.
What is an influencer marketing agency?
Collaborations between brands and influencers are facilitated by an influencer marketing agency.
What is an influencer marketing platform?
Software for discovering and managing influencers is called an influencer marketing platform.
What is the difference between an influencer marketing agency and a platform?
Platforms provide self-service options, while agencies provide hands-on guidance.
Conclusion
Gaining a competitive advantage through influencer marketing requires a platform. Take advantage of tools to navigate influencer marketing effectively.
There are many platforms available in the UK, such as those listed above. Get in touch with influencer marketing agencies like the ones in London and explore key features of these platforms so you can stay ahead of the competition.
