Top 5 Social Media Planners for Optimal Performance Tracking
The consistency of your brand’s social media presence across multiple accounts should be ensured, content must be determined, publication dates set, and posts should be optimized for action.
A You can manage all your social media accounts on one dashboard and ensure you publish social posts frequently with the help of a social media scheduling tool. By eliminating the need to log in and out of different platforms, time can be saved. As well as setting the cadence of your posts, analyzing your reach and engagement, and tracking tasks, online planners allow you to make your entire team aware of how tasks are progressing.
Would you like to create a centralized calendar that connects everyone? You can improve your social media scheduling and boost engagement with your followers by using these eight social media planners.
Schedule posts efficiently with these 5 social media planners
It has been estimated that almost 76% of consumers use social media to find ideas and solutions, taking over Bing and Google as the new search engines.
92% of marketers use social channels for lead generation and customer retention because they are integral parts of the buyer’s journey. Your social followers can be reached with timely and impactful content using these scheduling tools.
1. Loomly
Over 23,500 brands have used Loomly since it launched as Calendy in 2016. On its client list, BBDO, LVMH, Porsche, BMW, Havas, and Henkel figure prominently.
By browsing Twitter trends, RSS feeds, and Loomly’s celebration list, your marketers can find continual sources of ideas. You can optimize your posts using content creation wizards, upload images from Giphy and Unsplash, and enhance photos with Loomly Media Studio. Among the social media platforms this scheduling tool supports are Facebook, Twitter, YouTube, TikTok, LinkedIn, Pinterest, Snapchat, and Google My Business.
By offering editable approval workflows and e-mail or instant message notifications, Loomly keeps team members informed about every task or project. The community management system of this tool makes it possible for you to respond to customer comments and mentions on social media in real time. As for its analytics tool, it displays your metrics across multiple channels so that you can see how your posts performed.
Top features:
- Post ideas
- Optimization tips
- Approval workflows
- Content library
- Post mockups (post preview)
- Automated publishing
- Community interaction
- Advanced analytics
Pricing:
There are five plans available with Loomly, starting at the $26/month Base package (or $312/year). With an annual plan, you can save 25%.
2. Brandwatch Social Media Management
By merging Brandwatch and Falcon in 2022, you will be able to access a social media management tool enhanced by AI-researched consumer insights. Content can be scheduled and published on social networks such as TikTok, Facebook and Facebook Messenger, Instagram, Twitter, LinkedIn, YouTube, WhatsApp, and Salesforce. Among Brandwatch’s clients are Unilever, GSK, Nestle, Carlsberg, and Toyota.
Over 100 million sources can be tracked for your brand using its listening tool, a key feature of its social media service suite. Besides historical data, Social Insights also provides competitive channel analyses, benchmarking, and performance data based on a year’s worth of consumer data.
As part of Brandwatch’s Iris AI assistant, it added new capabilities: a conversation insight feature that summarizes real-time consumer feedback;
Using the writing assistant, you can generate, edit, or adjust the length of your posts; utilize content insights to compare your content with your competitors; and measure your engagement with posts.
Top features (products):
- Creating social posts, designing them, scheduling them, and collaborating with others
- Creating and managing ads, targeting audiences, and analyzing performance
- Analyze your brand’s cross-network performance
- An analysis of competitor brands and channels based on a benchmark
- View and reply to the posts of your audience to engage them
- Profiling and searching of the audience
- Analyzing sentiments and emotions
- Discovery of influence, creation of campaigns
Pricing:
Rather than posting prices, Brandwatch offers a Plans page where you can book a meeting to discuss rates.
3. Agorapulse
For seamless cross-platform publishing for a wide range of clients, over 3,000 agencies use Agorapulse. YouTube, TikTok, Google My Business, and Facebook, Twitter, Instagram, and LinkedIn are all supported by this tool.
In addition to its Social Media ROI tool, this platform has been used by companies like Ogilvy, Digital Butter, and Target’s Shipt delivery service. In Agorapulse, we combine your data with Google Analytics insights so you can create reports that describe the social platforms, posts, and conversations that generate your brand’s leads, traffic, and sales. In addition to its social listening feature, which allows you to compare social media activities of up to 100 competitors, the dashboard will display your ROI as “Total conversion event value.” You can also use Canva’s AI image generator and writing assistant to create eye-catching posts using the platform.
Top features:
- Unified social inbox
- Users CRM
- Publish easily (with internal shared calendars, approval workflows, and bulk actions)
- Social listening
- Insightful analytics
- Social media ROI
Pricing:
A free 30-day trial is available with each of Agorapulse’s plans-standard, professional, advanced, and custom. A free account is also available, but you can only schedule 10 posts at a time. Scheduled posts reset this number every time they go live. Moreover, TikTok, Twitter, and Google My Business are not supported by the free plan.
4. Iconosquare
Statigram was the original name of Iconosquare. The Instagram performance metric tool was launched in 2011 to help users measure their performance. Upon rebranding to its current name four years later, it became an in-demand platform for those beginning to manage cross-platform projects. Its services are used by more than 20,000 marketers, including Netflix, Vogue, Ikea, L’Oreal, and Patagonia, who manage at least 232,000 social profiles.
There are three main selling points of Iconosquare: analytics, social listening (competition analysis and benchmarking), and reporting. You can measure the effectiveness of your post on Instagram, Facebook, Twitter, LinkedIn, and TikTok using over 100 metrics. Moreover, its listening tool lets you monitor up to 10 competitors and 10 hashtags at once.
As for Conversations, Iconosquare’s tool identifies and presents your unread comments in one convenient location and allows you to reply within the platform. With the Random Comment Picker, you can select contest winners based on all comments, tags, and captions mentioning your brand.
Top features:
- Analytics
- Listening
- Reporting
- Publishing
- Collaboration
- Conversations (community management)
Pricing:
Depending on how many social profiles you want to post to, Iconosquare offers three plans. With the Pro package (three profiles), you can try the Advanced package (5 profiles), and the Enterprise package (10 profiles) for 14 days.
5. PlanableÂ
The brains behind Planable are three young Moldovan digital marketers who sought a faster way to create and approve campaigns. A hackathon brought them together in 2015, then they presented their idea to pre-accelerators in Romania and the United States, which later became a top-rated product of the day on Product Hunt, a community-based website that showcases new tech products.
Four workflow types are available in Planable: none (for one-person teams), optional (team members can give approvals on a request basis), required (publications require approval from at least one person; available on the Pro plan), and multilevel (approvals come from several individuals; available on Enterprise plan). Set permission levels so you can manage communications for each brand by sending instructions to your content team and getting feedback from clients. Rakuten Viber, Olympus, Digital Marketing Agency, and Socialfly are among its happy clients.
Top features:
- Client-specific workspaces and collaboration with audit trails
- Calendar, grid, and list views available for viewing content calendars: individual feeds or macro perspective
- Posts that have been approved are automatically published
- A tool for generating or editing text for posts using Giphy integration and artificial intelligence
- Calculator to estimate the cost of social media management
Pricing:
There is a limit of 50 posts per month in Planable’s free version, excluding posts published on Twitter. You can choose from three paid plans (Basic, Pro, and Enterprise) depending on how many users you have in your team and how many workspaces you have (one workspace for each client).
