Best 9 Social Media Marketing Agencies in California

California, renowned for its vibrant culture, technological innovation, and entrepreneurial spirit, stands as a beacon for the modern business landscape, especially in the realm of social media marketing. With a plethora of diverse businesses spanning various industries, the demand for effective digital marketing strategies has propelled the rise of numerous social media marketing agencies across the state.

From the sun-kissed shores of Los Angeles to the tech-savvy corridors of Silicon Valley, California’s social media marketing agencies boast a blend of creativity, expertise, and cutting-edge technology to help businesses thrive in the digital age. These agencies cater to businesses of all sizes, from startups carving their niche to established corporations seeking to expand their online presence.

In this dynamic and ever-evolving landscape, California’s social media marketing agencies not only harness the power of platforms like Facebook, Instagram, Twitter, and LinkedIn but also leverage data analytics, content strategy, and influencer marketing to drive engagement, foster brand loyalty, and generate tangible results for their clients.

With a finger on the pulse of the latest trends and algorithms, these agencies craft tailored strategies that resonate with California’s diverse audience, capturing attention, sparking conversations, and igniting brand growth. Whether it’s crafting compelling content, running targeted ad campaigns, or fostering meaningful connections with customers, these agencies play a pivotal role in shaping the digital narrative for businesses across the Golden State.

As businesses navigate the competitive landscape of the digital realm, the role of social media marketing agencies in California continues to be instrumental in helping brands stand out, connect with their audience, and thrive in an increasingly interconnected world.

Followings are best social media marketing agencies in California:

1. Sociallyin

Size: 50+

Best for: Brands looking to amplify their social media presence

Minimum Project Price: $5,000 onwards

Location: California (Multiple Locations)

Channels: Instagram, YouTube, TikTok, LinkedIn

California’s social media marketing market is dominated by Sociallyin, which offers bespoke strategies that resonate with a broad range of audiences. Providing brands with expert guidance in navigating social media’s complex landscape, they have offices in multiple major cities. 

In addition to social media content creation, community management, and influencer marketing, SociallyIn offers a wide range of services rooted in a deep-rooted passion for social media. By maintaining a collaborative and curious approach, they stay on top of social media trends and innovations.

Among their most impactful projects is Premium Guard, an aftermarket vehicle filter company. As a result of SociallyIn’s targeted digital marketing strategy, Premium Guard’s online presence has increased by over 3 million impressions and close to 25,000 clicks across key platforms.

2. SmartSites

Size: 50+

Best for: Small and Medium Size Businesses

Minimum Project Price: $1,000+

Location: California (Remote Operations)

Channels: Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube

As one of the top digital marketing companies in the country, SmartSites has a significant presence in California. Aside from their search marketing expertise, they excel at social media management and PPC campaigns, especially for local medical practices.

In addition to UpCity Marketplace, GoodFirms, DesignRush, and G2, SmartSites is an award-winning digital marketing agency with outstanding social media services. The company has earned over 250 perfect Google reviews for its ability to elevate brands through engaging social media management and customized, brand-centric content. SmartSites ensures that every aspect of your social media presence is polished and ready to engage users with services spanning optimized profiles, content calendars, and bespoke graphics.

It is a deep-rooted, personalized approach backed by an active engagement strategy and reputation management. They craft strategies tailored to your specific audience. SmartSites’ success with Hi Lo Auto Sales is exemplary of this bespoke methodology, as their social media initiatives led to an increase of 44% in Facebook post reach and a 37% increase in Facebook page visits, demonstrating their ability to promote brand loyalty and amplify online presence.

3. Ubiquitous

Size: 10 – 50

Best for: Medium Size Brands

Minimum Project Price: $20,000+

Location: Los Angeles, California

Channels: Instagram, TikTok, YouTube

Using TikTok, Ubiquitous uses social media to launch brands into the viral stratosphere with enticing influencer-driven content that makes brands go viral. With its extensive network of creators across TikTok, Instagram, and YouTube, this agency stands out for its strategic approach to influencing marketing, helping brands become household names. Among its clients are Amazon, Target, Netflix, Lyft, and Doritos, all of which trust Ubiquitous for the development of viral, compelling, and data-driven campaigns.

Managing influencer channels end-to-end, from organic content creation to influence collaborations, partnerships, and ad spending, is an example of the company’s commitment to simplifying social media marketing. Each campaign is tailored by Ubiquitous to resonate deeply with target audiences, so each brand’s story is told and felt by more than 10,000 creators who have a combined reach of 27 billion people.

Ubiquitous’s ability to amplify brand awareness and drive sales through social media is highlighted by Wienerschnitzel. In addition to skyrocketing Wienerschnitzel’s online presence, Ubiquitous also significantly increased the brand’s sales by bridging the gap between TikTok’s vast food-centric audience and Wienerschnitzel’s modest following, as evidenced by 42 million impressions and 74,000 website clicks.

4. MOMENTiQ

Size: 10 – 50

Best for: Enterprises and Large Brands

Minimum Project Price: $50,000+

Location: Los Angeles, California

Channels: TikTok, YouTube

MOMENTiQ, a creative agency based in Los Angeles, is known for bridging authentic connections between brands and the TikTok and YouTube audiences with the power of influencer marketing and user-generated content. In addition to capturing viewers’ attention, this agency propels leading brands to new levels of digital engagement and visibility through epic influencer moments.

The research we conducted showed that MOMENTiQ offers end-to-end influencer campaigns that go beyond just accumulating views, but also delivering tangible results. The MOMENTiQ team strives to develop an understanding of brand awareness that goes beyond the fleeting attention span of goldfish, ensuring each campaign resonates with audiences well beyond its initial seven seconds of intrigue by exploring deeper into the brand. 

TikTok and YouTube are MOMENTiQ’s areas of expertise, enabling them to produce campaigns that speak directly to your target demographic, translating your goals and budgets into stories for millions of consumers.

5. Moburst

Size: 10 – 50

Best for: Businesses of all sizes

Minimum Project Price: $5,000+

Location: San Francisco, California

Channels: Facebook, Instagram, LinkedIn, TikTok

Located in Silicon Valley, Moburst specializes in social media and influencer marketing, as well as full-spectrum digital campaigns. As experts in the field of social media, they ensure clients receive cutting-edge strategies tailored to their specific needs.

A key component of Moburst’s social media success is creating compelling content, which not only engages audiences, but also inspires actions, supported by a strategy designed to align with the products, objectives, and market trends of our clients. With an adept blend of organic and paid strategies, they are able to expand reach and awareness as well as drive tangible results through their social media presence.

With social media targeting, Moburst boosted Samsung’s Galaxy App downloads by 79% and revenue and engagement by a significant margin.

6. Nuanced Media

Size: 10 – 50

Best for: Businesses leveraging Amazon

Minimum Project Price: $1,000+

Location: San Diego, California

Channels: Amazon, Facebook, Instagram, TikTok

A leading force in social media marketing, Nuanced Media provides tailored strategies for Amazon brands that help them grow. As well as ensuring brands shine on Amazon, they ensure that audiences are captivated across various social platforms through a mix of SEO, PPC, and SMM.

The Market Velocity Action Plan (MVAP) lies at the heart of their strategy, which identifies key growth opportunities based on an analysis of a brand’s digital footprint. By analyzing social media in such a comprehensive way, you can design a strategy that is effective as well as highly targeted, focusing on the most profitable areas.

It is Nuanced Media’s ability to intertwine social media and eCommerce objectives, which ensures every tweet, post, or campaign is contributing to overarching sales targets, which we find to be its strongest strength. With this multi-channel approach, content is created that resonates with and engages the intended audience based on its unique features, from Instagram’s visual appeal to Twitter’s conversational nature.

7. Influence Digital

Size: 10-49

Best for: Mid to large-size brands aiming for influencer-driven campaigns

Minimum Project Price: $10,000 onwards

Location: Los Angeles, California

Channels: Instagram, TikTok, YouTube

We are a social media marketing agency that excels at influencing collaboration in order to craft genuine, engaging content that captivates audiences and generates tangible results. The agency has been navigating the ever-evolving social and digital landscapes since 2009 using a trifecta of strategy, creativity, and performance marketing.

Aside from specializing in influencer marketing, they also match brands with the ideal creators, ensuring each partnership is both authentic and strategic. In addition to this, they excel in building and managing vibrant communities that strengthen engagement and further business objectives, thanks to their deep understanding of community impact.

It is evident from the successful year-long campaign conducted by KLM, showcasing how influencer advocacy, dynamic content, and targeted paid media can be used to increase brand engagement and consideration. Their strategic year-long campaign focused on key European destinations. In 2019, they won the prestigious Blogosphere Award for Best Travel Influencer Brand Campaign for their impressive results, including 4.5 million impressions and 70K links clicked.

8. Creative Social Media

Size: 10-49

Best for: Innovative social media campaigns and content creation

Minimum Project Price: $5,000 onwards

Location: San Francisco, California

Channels: Facebook, Instagram, Twitter, Pinterest

We develop social media campaigns that not only capture audiences, but also cultivate deep connections through our social media campaigns, a global socially-led creative powerhouse based in Los Angeles and New York City. As a result of their recent merger with The Narrative Group, they are now a formidable force with the ability to embed brands within the culture.

As a result of our research, Creative Social Media can target and engage the right audience by knowing how online communities and subcultures work. In today’s social-first world, where campaigns have to resonate with audiences personally, such insights are crucial. With press, influencers, events, and engaged consumers, Creative Social Media is capable of sparking conversations and building buzz online and offline.

As a result, they are able to create content that promotes discussion and goes viral across any platform by combining strategy, creative, production, and media.

In addition to engaging communities and generating positive sentiment, they demonstrated their ability to engage communities through their League of Legends: Wild Rift Anniversary Campaign. In this campaign, which was recognized as a Webby Award winner, they demonstrated their unparalleled social media marketing skills by honoring and energized fans as well as employees, making them a significant achievement in their portfolio.

9. The Social Strategy

Size: 10-49

Best for: Strategy-driven social media management and growth

Minimum Project Price: $7,000 onwards

Location: San Diego, California

Channels: LinkedIn, Instagram, Facebook

An influencer marketing boutique agency, The Social Strategy, makes it possible for brands to connect with the right influencers for compelling, target narratives that not only increase brand awareness but also boost ROI. Having started as a social media management company in 2016, The Social Strategy has developed into a master at influencer marketing, recognizing early on the tremendous difference influencers can make to establishing genuine brand connections and community engagement.

Founded by Rada Rozenberg, the agency specializes in implementing authentic brand storytelling and building community via influencer partnerships to successfully navigate the shifting dynamics of social media marketing.

A harmonious match between a brand’s values and objectives is ensured by analyzing both creators and their audiences. As a result, influencer campaigns are not just visually appealing, but deeply resonate with a wide range of demographics, from fashion and beauty to technology and travel.

Agency Services

Known for their comprehensive approach to digital marketing, Social Media Marketing Agencies in California assist businesses in reaching their target audience online through creativity, strategy, and innovation. Brands can engage effectively with their target audience with a robust online presence through these agencies’ suite of essential services. In the state, top agencies reflect these services as follows:

Social Media Management

An integral part of this service is managing the brand’s social media presence across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn. Using agencies, brands can be represented consistently and communicate effectively with their audiences effectively, from content scheduling to engagement monitoring. Social media agencies in San Diego like Tinuiti specialize in ensuring businesses are communicating consistently and effectively with their audiences through various social media platforms.

Content Creation

The key to successful social media campaigns lies in captivating content. Agencies employ talented content creators to create captivating visuals, engaging videos, and persuasive copy customized to the needs of each platform. Top-notch content creation increases brand visibility and audience engagement, whether it’s eye-catching graphics or shareable blog posts. By creating original and tailored content, SmartSites demonstrates the power of storytelling and creating content that resonates strongly with audiences.

Paid Social Media Advertising

An agency’s paid social advertising strategy is a key strategy to amplify a brand’s presence and reach targeted audiences. A brand’s organic reach can only go so far. Whether through sponsored posts, display ads, or promoted videos, agencies ensure ad spend generates maximum ROI through advanced targeting options and analytics. The Fresno-based company SociallyIn is a social media advertising agency that specializes in creating campaigns with unique features and paid advertising strategies that expand reach and engage a broader audience on social media platforms.

Data-Driven Strategies

An agency’s ability to measure campaign effectiveness, track key performance indicators (KPIs), analyze audience demographics, and use advanced analytics tools is crucial for successful social media marketing. Through the interpretation of data, agencies optimize performance and drive continuous improvement by refining strategies in real time.

Branding

The importance of building and maintaining a cohesive brand image across all digital touchpoints cannot be overstated in today’s competitive market. Social media marketing agencies help businesses achieve this. Developing brand guidelines as well as creating compelling visual assets are all part of the agencies’ efforts to reinforce the brand’s values, personality, and unique selling propositions with every interaction.

It is important for businesses to differentiate themselves from their competitors by crafting unique brand stories, which are represented by Anti Agency Group (AACG) in Hermosa Beach.

Social Media Marketing Agencies in California Pricing Guide

As a guide, we have compiled a list of several top Social Media Marketing Agencies in California based on services and pricing, aligning with different budgets and needs.

Budget-Friendly Social Media Solutions

• Pricing: $500 – $1,000
• Agencies: SmartSites, Nuanced Media, Cleverly
• Ideal For: Startups or small businesses looking for essential social media services at an affordable rate.
• Services: These agencies focus on fundamental social media marketing efforts, including content creation and basic engagement strategies, perfect for brands just starting their social media journey.

Comprehensive Social Media Packages

• Pricing: Between $1,000 and $5,000
• Agencies: Kobe Digital, Brandstatic, Moreinfluence, Moburst, WEBITMD
• Ideal For: Medium-sized businesses seeking a broad spectrum of social media services.
• Services: Offering an expanded service range, these agencies provide detailed social media strategies, content marketing, community management, and targeted ad campaigns.

Premier Social Media Agencies

• Pricing: Above $5,000
• Agencies: Ubiquitous, MOMENTiQ, Clay, Sway Group, bread & butter
• Ideal For: Larger businesses or those requiring deeply specialized social media strategies.
• Services: These elite agencies deliver comprehensive services from integrated campaign planning to cutting-edge tech solutions, ensuring depth in analytics and brand development.

Tailored Social Media Strategies

• Pricing: Custom
• Agencies: Veriton One
• Ideal For: Businesses desiring bespoke social media services tailored to unique objectives.
• Services: These agencies specialize in crafting personalized marketing strategies, offering custom solutions to meet distinct client goals.

Average Costs

According to SMMA statistics, California’s average cost per campaign for an SMMA is about $13,221; its hourly rate averages $97, providing a broad view of investment levels.

In California, you can find solutions to match every marketing goal, from cost-effective options to premium offerings.

Picking the Right Social Media Marketing Agency in California

The right social media marketing agency in California can ensure your business thrives online without wasting resources by ensuring you carefully choose your agency. As well as their willingness to understand your specific business objectives, their self-identifications (whether they’re digital marketers, content marketers, or social media marketers), and their case studies, the agency should be able to demonstrate their success.

In addition, you should look for an agency that offers clear metrics for evaluating social media results, has industry experience, provides strategic direction, maintains open communication, and is easily accessible for your business. In the dynamic landscape of social media, careful selection is crucial to fostering growth and achieving your marketing goals.

Agency Selection Criteria

A careful evaluation of several factors aligned with your business needs and objectives is necessary when selecting the right Social Media Marketing Agency in California. To illustrate how different agencies may meet particular criteria, here is a guide to selecting an agency, infused with examples from the provided list.

Industry Expertise

Selecting an agency with experience in your specific industry is crucial for tailoring strategies that resonate with your target audience. For instance, Attorney Marketing Los Angeles specializes in legal and attorney marketing solutions, showcasing their expertise in the legal industry. Their proven track record of increasing leads and ROI for legal firms highlights the importance of industry-specific experience.

Client Results

In addition to social media engagement, lead generation, conversions, and ROI, SmartSites stands out for their influencer marketing and content creation offerings. Providing insight into their ability to achieve significant outcomes for your business can be achieved through their unique selling propositions (USPs) and success stories.

Pricing Structure

You need to understand the pricing model of an agency so it aligns with your budget and needs. With an hourly rate of $25, Artisan Crew Engineering’s services start at $24,999. By clarifying budget alignment and financial planning, businesses can make more informed decisions about social media marketing investments.

Customizable Solutions

The SociallyIn agency is recognized for its personalized approach, understanding that every business has its own unique needs. Customized solutions can be more effective in meeting your particular requirements. Adapting their strategies to match various business models and objectives, SociallyIn exemplifies how agencies can do just that.

Payment Terms

You can avoid surprises during the engagement by clarifying payment terms beforehand. However, it is prudent to initiate conversations about payment structures with agencies like Astra Digital Marketing, which specializes in storytelling and offers a wide range of services, even if specific payment terms were not disclosed for all agencies. In order to make an informed decision, it is helpful to understand the financial commitments involved.

Trust Factors

As a result of our rigorous selection process, our listicle’s recommendations can be trusted by readers. We have over six years of experience in the digital marketing world, having analyzed over 14,000 agencies and published more than 3,000 articles in that time. In order to ensure that our recommendations are solely based on merit, we maintain the neutrality of our selection process. We evaluate each agency using objective criteria. The credibility of our evaluations is based on our team’s extensive knowledge and experience in digital marketing.