Top 11 Etsy Analytics Tools to Boost Rankings and Revenue

Etsy success involves engaging effectively with your target audience and implementing the right analytics tools. Apart from picking the right products, you must also optimize the store according to your analytics tools.

The Shop Manager’s Search Analytics and Shop Stats feature Etsy’s visitor, order, earnings, and conversion rate information; however, third-party apps may provide you with more insights for re-strategizing your business, from product listings to customer engagement to advertising placements. 

Trying to figure out which analytics platform is best for your business? Here are 11 of the most popular analytics platforms you might want to consider.

Top 11 Etsy Analytics Tools for Business Growth

In order to tailor your offers, you need to analyze your products and conduct market research.

1. Google Trends

Top features:

• Trends in your niche or industry can be identified with the help of category filters 
• Your search term’s seasonality can be displayed using the time range filter
• Select a country from the drop-down menu to find local keywords
• A search intent discovery method is the way in which internet users discover keywords (e.g., through web searches, image searches, news searches, Google Shopping, and YouTube searches).
• In the Explore tab’s search bar, you can compare two or more keywords to determine how much search volume each keyword receives, and what the competition offers.

With Google Trends, you can identify trending topics and discover how relevant your product or store term is. You can filter your search results by country, timeframe, category, and search context when you click on Explore. If your term is not popular, you can expect that product demand will be low as well.

Additionally, Google Trends displays a “Interest over time” graph showing how the search volume and interest for a term has changed from month-to-month over the selected period. 

Among the related search terms under the “Interest by sub-region” section, those categorized under “Related Topics” and “Related Queries” displays are rising in popularity. 

Advantages:

• Identifying, comparing, and tracking keyword trends for brands, consumers, and competitors
• Targeting by geographical area
• Analyzing the seasonality of keywords
• Determination of niches

Cons:

• Your Etsy shop cannot be integrated
• Shows only Google search trends
• Statistically insignificant
• Reporting of revenue or sales is not available

2. Alura

Top features:

• Rankings for keywords and products for each keyword are included
• Based on product category, price range, and sales value, we provide Product Seekers
• Product and sales distribution analysis for your shop
• In addition to product tags and titles, Listing Helper also analyzes photos and descriptions
• Available as an extension for the Chrome browser 

Through Alura’s Keyword Finder, you can discover consumer needs and popular keywords you should use in your listing, and Alura’s analytics tools cover the entire seller journey. By using Product Seeker, you can also find items in high demand but with low competition, which shows you the average selling prices and revenue estimates for those products.

Shop Analyzer allows you to analyze other Etsy shops in your niche for competitor analysis. Listing Helper audits and optimizes listings to boost your rankings.

The pros include:

• Manage queries with a chatbot powered by artificial intelligence 
• The Post Automator for social media promotions, the Email Sender for automating email campaigns, and Followup Reminder for getting product reviews are built-in marketing tools.
• An attorney in the U.S. collaborates with the Privacy Policy Generator when creating statements

Negative aspects:

• A single search term can be accommodated at a time 
• Historical performance data isn’t available for keywords
• No integration with shopping carts

3. eRank

Top features:

• There are three basic elements of a keyword suite: search volume, clicks, and competition 
• Analyzing your product’s categorization and images, as well as its compliance with Etsy and Google search guidelines, can be achieved using auditing tools
• New TAGS, DETAILS, AND TITLES WILL BE OPERATED BY AI IN BETA
• Compares your listing to your competitors and monitors its ranking on Etsy

With eRank, your search engine optimization goal can be achieved through trending ideas, keyword research, keyword rankings, competitor analysis, visibility score, listing optimization tips, and detailed shop analytics.

In addition to Etsy, Trend Buzz searches popular terms on Amazon, eBay, Google Shopping, and Pinterest Shopping, as well as other marketplaces. You can also view eRank’s Competitor Sales and Top Sellers, which show the daily orders for up to 50 Etsy shops, as well as Etsy’s top 100 sellers.

Advantages:

• A free version of the paid plan as well as affordable pricing
• Google Analytics can be integrated with your account
• Delivery management and inventory control

Negatives:

• By using eRank’s Traffic Stats tool (to find keywords clients used to find your listing), you can track up to five terms on the Basic Plan. 
• There is a lot of text on the website and it looks quite outdated

4. EverBee

Top features:

• Analysis of product demand and revenue for high-demand and high-revenue products 
• You can track your store’s ranking in search results as well as your competitors’
• Available as an extension for the Chrome browser

You can use EverBee’s product research platform to find out what products are in high demand and estimate how much you could make by selling them. Through its keyword research metrics (search volume, score, and competition), you can determine how popular a keyword is and how many listings are competing for it. 

Your Etsy listing can be ranked higher by using Everbee’s terms with high search volume but low competition. You can also see how other Etsy stores’ listings look (including which tags and keywords they use) and how they operate (sales, conversions, and revenue) using Everbee’s Tag Analyzer, Product Analyzer, and Shop Analyzer. 

Advantages:

• Analyses that are customizable
• Using the Listing Rank Tracker, you can track the performance of your listing for specific keywords over time
• By monitoring trademarks, trademark infringements can be prevented

Negative aspects:

• Shop sales, the conversion rate, and age data can only be viewed with a paid plan 
• A Growth Plan subscription gives subscribers access to analytics and ranking tracking for more than 10,000 listings

5. Putler 

Top features:

• Reporting across multiple stores
• Updating, cleaning, and resolving duplicate data
• Analyzes RFM (recency, frequency, and monetary) patterns for products and customers
• Forecasting revenue and customer numbers 
• Insights produced by artificial intelligence
• Analytics integration with Google

A powerful eCommerce tool, Putler lets you track over 200 metrics related to customers, products, sales, and so on. With sales trends reports, you can learn about buyer status, what they buy, which products are top-selling, how much the average order value is, where you get sales, and more.

Advantages:

• Your store’s weekly numbers are sent via email via MailChimp integration
• The software is compatible with seven different e-commerce shopping cart programs and six different payment gateways
• Managerial control over subscriptions and refunds

Negative aspects: 

• A long learning process is required
• In order to pay a higher subscription, you need to have a larger client base (multiple “data sources”)

6. Marmalead

Top features:

• With predictive analytics, you can search for keywords in a detailed way
• Depending on the keywords included, predicted product pricing will be either bargain, average, or premium
• The “score” for one’s listing is determined by the use of a simple, letter-based grading system 

The Marmalead platform collects and analyzes data using machine learning to produce powerful brainstorming and listing optimization tools. You can save trending keywords, their variations, and their variations for future reference by using Storm, Popular Searches, and Similar Searches. 

The platform’s Long Tail, Real Search Volume (with a 30-day forecast), Seasonality (with a three-month forecast), Side-by-Side Comparison, and Real Engagement tools can help you get a better understanding of the historical (past 12 months) and predicted performance of a keyword.

With the Seasonality tool, you can see how many items that are available with free shipping (in percent) based on your search term. Similarly, your listing’s sales value is forecasted with Marmalead’s Price Breakpoints feature.

Also, with Shop Grades and Listing Grades, which score your listing, this platform can act as your business coach. You can also find SEO and sales tips through Marmalead’s Quick Tips feature, which is based on your “grade” and includes your main and long-tail keywords, as well as the number of searches and engagement.

Benefits:

• The popularity and competition of keywords are displayed in color-coded graphs
• There are step-by-step instructions for optimizing listings in the beginner-friendly Listing Grade feature

The downside:

• The site lacks analytics, such as shop ranking, on other Etsy sellers

7. Sale Samurai

Top features:

• A comprehensive listing of long-tail keywords related to your search term (with suggestions)
• An easy-to-use competition tracking tool that you can customize
• Available as an extension for the Chrome browser

Using its search and analytics features, Sale Samurai helps you launch competitive products and maintain your listing’s relevance on Etsy. With its Product Keyword Search tool, you can find out how often your term is searched on Etsy and Google, how competitive it is, and how much it costs.

Etsy click-through rate, Etsy competition, and Google cost per click for a search term are provided to you. Furthermore, “Keyword Suggestions,” including long-tail terms related to your seed keyword, are generated, as well as “Tags” used by other Etsy sellers.

Sale Samurai’s Analytics tool provides performance data on your competitors’ titles, tags, and keywords while auditing your shop for SEO (including missing tags and images). Through its Competition Tracker, you can track the sales of sellers, their active listings, the number of likes, the price (over time), and the shipping times.

To find how many pieces are still in stock, how many monthly views it receives, and when it last sold, simply enter a product’s URL in the search bar and click the “Single Listing” tab. 

Advantages: 

• Analyzing your competitors well
• Affordability of subscriptions
• Unofficial and official holiday calendars 

The downside: 

• Statistical analysis is not available
• Shopping carts are not integrated

8. EtsyHunt

Top features: 

• Product description and SEO optimization with EtsyGPT Listing Optimizer
• For more attractive images, check out Etsy’s AI Photo Background Editor
• Amazon Handmade items from Etsy and Etsy inactive items are included in the Product Research Tool 
• Track the top-performing shops and products with our E-commerce Data API
• Microsoft Edge and Google Chrome extensions are available

With features such as Listing Optimizer and Photo Background Editor, EtsyHunt is one of the best online solutions for enhancing your store. Once you discover the most searched-for terms on Etsy using the platform’s keyword tool, these tools can further improve your listing’s visibility. 

By clicking “Add to Tracking,” you can save keywords to monitor daily. By clicking “Add to Search,” you can view a product’s views, favorites, competition, sales, and reviews, as well as its Google ranking.

Shop Analyzer shows the number of items on sale, the number of items sold, and the number of reviews received by each Etsy store. You can also see the ranking, price distribution, shipping cost, and shipping time data.

A product search tool included in EtsyHunt includes the Etsy Products Chart, which shows the top-ranked products for the past seven or thirty days, as well as the Etsy Product Search, which allows users to select categories, prices, sales, favorites, and reviews (in the past 30 days, 180 days, or 360 days) to filter their search results.

Furthermore, the platform searches for Amazon Handmade Products and Etsy Inactive Products.

The pros are:

• Product, shop, and keyword tracking on one page
• Automate client communication and identify and reply to negative reviews using AI-powered Follow-Up Reminder
• Keep your business competitive with these similar tag generators and Etsy tag extractors

Negatives:

• Feature limitations apply to the free plan
• Shopping carts are not integrated

9. Roketfy

Top features:

• For SEO-friendly product listings, we offer an AI-powered listing checker and writer 
• Customer issues are resolved quickly with AI Reviews using sentiment analysis
• Keyword research tools to identify top competitors and new keywords 
• With sales data, customize your product research

By combining artificial intelligence and machine learning to discover, optimize, and gain feedback insights, Roketfy prides itself on being a “virtual listing assistant.” Roketfy’s AI Writer supports over 25 languages, including Spanish and Chinese.

Its Listing Checker provides a smart scoring system, content analysis on wording and photos, and pricing suggestions. 

Based on pre-defined categories (products, packaging, pricing, logistics, and returns), AI Reviews generates insights on reviews by showing graphs that compare positive to negative feedback.

By using its Product Search feature, Roketfy allows you to find the hottest Etsy goods per category, which includes pricing, daily and monthly sales achieved, and view volume.

As a final step, Keyword Search and Competitor Analysis examine product titles and descriptions used as keywords on Etsy, and provide information about daily and weekly sales estimates. 

Advantages:

• Using multilingual artificial intelligence, listings can be created quickly 
• An enhanced customer service tool based on detailed feedback 
• Interactions that are user-friendly

Negative aspects:

• Shop names cannot be saved for regular tracking
• Integration with shopping cart systems is not available

10. Koalanda

Top features: 

• Sales history and seller tags are displayed in the Product Search tool for the past 30 days
• An analysis of the competition includes one-year sales history and top products over the past month
• You can compare the popularity of two or more words using the Keywords and Keyword Trends tools
• The most popular tags can be applied by using this tool, and issues can be identified so listings can be tweaked

In addition to Koalanda, you can use its extensive details on product and shop information to identify products and shops relevant to your target market, and it comes with SEO tools as well. 

Your listing will be more visible on Etsy if you use the keywords generated by the platform’s keyword tools. The Competitor Analysis tool on Koalanda ensures that you won’t be left behind by other sellers in your niche. It allows you to save sellers to track and see their top goods and keywords in the future.

Positives:

• Listings of the most popular shops, categories, products, and countries
• CTR, search volume, and engagement all contribute to the Search Score for each keyword

Negative aspects: 

• You are only able to connect with five Etsy shops

11. Seller Way

Top features:

• Analyzing listings and shops 
• Comparison of sellers 
• Using MagicTag to generate long-tail keywords 
• Finder of categories 

Using Seller Way, you can see statistics about your shop’s traffic and reach, and find out what keywords are trending, thereby improving your SEO score. Its “Keywords” and “KeyCompare” tools suggest keywords that will improve your SEO score.

You can use Trends to reassess your merchandise’s relevance and appeal by analyzing the top-selling products in your niche.

In “Tracking Shops” and “Compare Shops,” you are able to track the number of listings and products that your competitors are selling as well as daily and weekly sales.

Advantages:

• An online tool for tracking the progress of listings and shops over time
• Images with high scores are displayed when you click the “More Ideas” button; likes and views for related photos are also displayed
• Choosing colors for your listings based on this chart 

Negatives:

• Neither “Compare Shops” nor “Tracking Shops” have a detailed sales history
• Plans with higher features are required to access competitor analysis and “KeyCompare”

Let Analytics Support Your Etsy Shop Goals

Considering that Etsy received over 467 million visitors during the past month, it’s wise to find solutions that can help you convert more customers. According to Etsy’s 2022 Integrated Annual Report, you must maintain brand transparency and active human connections in addition to using analytics and other growth Etsy tools.

Additionally, the report reports that over 29 million new buyers will be added to the marketplace by 2022.