Best eCommerce SEO Services

To survive and thrive in the crowded digital marketplace, you need to consistently attract high-quality organic traffic to your store. eCommerce SEO plays a crucial role in attracting potential buyers and encouraging them to purchase. 

In addition to improving your category and product pages’ performance to let customers freely explore and choose their options, SEO for eCommerce focuses on ranking high in the search engine results pages (SERPs) of Google and other search platforms.

When you’re also managing inventory, providing customer service, and processing orders, maintaining visitor numbers can be a challenge. Best eCommerce SEO services can provide the experienced assistance you need to achieve higher SERP visibility.

Best eCommerce SEO Service Agencies You Can Work With for 2024

Approximately 34% of consumers discover brands through unpaid sources, specifically search engines, and organic traffic represents those visitors to your online store. Mobile phones are the most commonly used source of shopping-related queries (54%), as well as purchases (49%).

Our list of 10 service providers you can work with for 2024 will help you navigate SEO marketing for your eCommerce business. Think they’re worth a look?

Our list of 10 service providers you can work with for 2024 will help you navigate SEO marketing for your eCommerce business. Think they’re worth a look?

1. Nuanced Media

Best for: Amazon merchants targeting or supplying overseas buyers

Pricing: $1,000/project

With competitive research, audience targeting, dynamic ads, and multi-channel presence, Nuanced Media helps your brand gain an unfair eCommerce advantage on Amazon and other marketplaces. As an Amazon Service Provider Network (SPN) partner, the agency utilizes the Amazon Demand-Side Platform to launch advertising campaigns for brands.

Furthermore, it is adept at the A9 algorithm. In addition to managing Amazon accounts, cataloging, advertising, storage, taxation, and international shipping and returns, the company is familiar with Amazon Global Selling requirements, giving you the confidence to entrust the company with them. In addition to Target, Walmart, Etsy, and eBay, Nuanced Media also sets up accounts in other marketplaces.

Pros:

• Account audit
• Competitor analysis
• Advanced keyword research and content optimization (categories, product titles, descriptions, bullet points)
• Photo optimization (including lifestyle images or photos showing how to use a product)
• Product pricing

Cons:

• Highly in demand among Amazon store owners

2. Victorious

Best for: SEO sustainability-focused companies

Pricing: $3,000 to $10,000/monthly

In order to accomplish your business goals, Victorious creates 12-month campaigns that follow a general rhythm divided into four quarters, even though they are customized for your business. In the first quarter, the company’s team sets goals, begins the 200+ point SEO audit (including technical analysis), keyword research, and Robots.txt optimization. As part of the second quarter audits – including core web vitals – and link building – your brand’s topical authority is established.

A third-quarter content optimization campaign includes recommendations about site architecture, CRO, and featured snippets. In the final quarter, EAT (expertise, authority, and trustworthiness) recommendations, competitive analysis, annual goal assessment, and annual goal assessment take place. It claims that clients can gain ROI from eCommerce SEO within 45 days of launching the strategy, but it does not provide percentages or dollar estimates.

Pros:

• Keyword research, link building, and content development
• Google Analytics tracking
• Google Search Console management
• Project management 
• Detailed reporting

Cons:

• May be more suitable for enterprise-level companies

3. Searchbloom

Best for: eCommerce businesses targeting US buyers

Pricing: Between $150 and $300/hour or $2,000 and $10,000/month

A.R.T of SEO is a methodology followed by the Searchbloom team. Letter A stands for authority built for you through reviews and backlinks, while R stands for relevancy by writing high-quality, relatable content that offers a unique selling proposition to your prospects. Additionally, T stands for technology, which is a website structure that is easy to navigate, mobile friendly, and secure for customers.

This agency works with WooCommerce, BigCommerce, CoreCommerce, Shopify, Magento, Squarespace, Volusion, and SamCart. It also provides free search marketing tools on its website, including its Conversion Rate ROI calculator, Local SERP Checker, Snippet Preview Tool, and more.

Pros:

• Targeted keyword research, mapping, and theming
• Enhancing website technology (site speed, search engine crawlability)
• Content creation
• Link acquisition

Cons:

• No mention of support for online sellers with overseas buyers

4. OuterBox

Best for: Companies with multi-category e-stores that need tidying up

Pricing: From $2,500 to $20,000+/month depending on the website’s size and services required

In addition to having 125+ Google-certified SEO professionals, OuterBox has helped eCommerce clients increase organic web traffic by 273% on average. Monthly reports on SEO tasks completed and eCommerce KPIs are provided to clients through password-protected logins. The OuterBox team has optimized the stores of clients on Shopify, Magento, NetSuite, WordPress, WooCommerce, NopCommerce, BigCommerce, Drupal, Volusion, Umbraco, Unilog, and Celerant for nearly 20 years.

Pros:

• Strategy
• Website analysis
• Complete SEO audit and keyword research
• Category and product page optimization
• Internal and external link-building
• CRO

Cons:

• US-wide coverage

5. Coalition Technologies

Best for: Businesses that need a self-serve pricing mechanism

Pricing: $2,500/month (national-focused with a modest catalog size and simple product line)

As a result of its nearly decade and a half of operations, Coalition Technologies has handled 530 eCommerce projects, using more than 500 ranking factors for its SEO efforts. With its Marketing Pricing Estimator, Coalition helps you figure out a rough figure for your SEO project using its Magento, Shopify, BigCommerce, and Shift4Shop (formerly 3Dcart) tech stack.

Pros:

• Competitor strategy review
• Targeted keyword search
• Blog content
• Website structure
• PR outreach

Cons:

• Expect higher pricing for multi-category websites

Key Factors to Consider When Researching an eCommerce SEO Agency

In addition to paying the project cost, you’ll need to be comfortable sharing your sales data with your eCommerce SEO company. Here’s how you can judge if the agency you shortlisted is the right fit for your project:

Specialization

Check out who the company’s past clients are (as well as its current clients), what platforms they use, and what challenges they’ve helped them overcome in the past. When you choose a company who is familiar with the platform you use, you will have better optimizations and platform-specific solutions to promote your online store more effectively.

Reputation

If your niche and specific struggles are relevant, check the websites of your candidates and ask for case studies and success stories. You can find evidence of their strategic mastery, especially when it comes to adapting to changes in search engine algorithms and consumer trends. Ask them to share their optimization process and the gains they achieved for their clients. Find out if the prospective partners have worked in a similar field by reviewing their portfolios.

For a better understanding of their excellence levels, examine their recognition in industry publications and their presence in respected marketing publications.

They can increase their reputation and influence within the professional community by having peer endorsements and contributing to expert forums.

Strategy and reporting metrics

Ensure your agency is up-to-date on online search trends and best practices. It should be able to provide you with a long-term plan that focuses on the KPIs that will increase your revenue and sales. Be sure the agency is proficient in utilizing advanced KPIs, beyond just traffic and rankings, like customer lifetime value and ROI. Discover how the agency customizes reporting metrics based on your business objectives and success metrics.

The emergence of AI and machine learning tools for predictive analysis should be integrated into the advanced agencies’ approach, allowing them to offer actionable insights and strategic recommendations for their reporting, directly relating SEO activities to business outcomes and revenue growth.

Pricing model

Understand the agency’s payment terms. Although pay-for-performance is becoming increasingly popular, it isn’t a good choice for SEO since some goals can take longer to reach. Additionally, some companies offering this pricing type aim to rank for keywords with low search volume and long tail keywords in order to achieve short-term wins. In order to determine the ROI of SEO efforts, you need to consider conversions and engagement as well.

Voice search optimization knowledge

The cost of voice-assisted eCommerce transactions in 2023 is forecast to reach nearly $20 billion, with nearly a third of American households owning smart speakers and voice-assisted mobile apps.

Community engagement and post-purchase experience

If you are looking to build your brand’s online community, hire an agency that integrates social media and online forums into its SEO strategy. Choose an agency that nurtures customer loyalty and drives repeat business by improving the post-purchase experience.

On the checkout confirmation page, shoppers can be reminded of their loyalty points through pop-up messages and thank-you emails that request customer reviews or newsletter subscriptions. Ensure their search engine optimization strategies include encouraging user-generated content (UGC) and optimization of search for customer support queries. Coalition Technologies, for example, works with Yotpo, which collects various types of user-generated content, such as customer reviews. Further, look for an agency that integrates SEO with email marketing and loyalty programs to expand your brand’s community.

Analyzing the Expenses Associated with Hiring an eCommerce SEO Agency

There are several factors that affect the cost of outsourcing eCommerce SEO. 

Project scope

Depending on your SEO project objectives, you will need to optimize a certain number of eCommerce websites, their content—which includes how many pages, products, and categories each website has—and the target languages they speak. 

According to some agencies, content creation and optimization costs can range from $100 to $500 per page, depending on its length and complexity. Likewise, monthly optimization can cost anywhere from $600 to $10,000, depending on how large and complex your website is.

Services required

Your SEO project will also be charged according to the specific services you need. Auditing websites, researching keywords, optimizing product and category pages, creating content, building links, optimizing speed, and monitoring ongoing are among these activities.

Industry competition

When businesses are competing for the same keywords in a highly competitive industry, ranking for those keywords may require more time, effort, and resources. Health, fashion, and automotive products are some of the most expensive niche categories for SEO. Besides weight loss-related products, smart technology, pharmaceuticals, CBD, vintage collectibles, and adult content, there are many other difficult niches.

Agency expertise and skill set

When developing a strategy to meet your specific SEO needs, companies that have demonstrated their expertise for several years can command higher rates.

Overview of eCommerce SEO Services

The three main factors that determine a website’s ranking, namely: on-page, off-page, and technical SEO, affect a website’s online presence.

On-Page SEO for eCommerce

This type of SEO involves improving the context and relevance of your webpage content for search engines, which can be done through on-page SEO techniques.

• keyword research and usage
• applying meta tags (which include meta titles and meta descriptions)
• posting informative, engaging, and well-structured written content and high-quality images
• alt (alternative) tags or the text that appears in place of an image if the latter fails to load on a user’s screen
• internal linking

Off-Page SEO for eCommerce

It focuses on strategies for establishing authority and reputation through backlinks, guest postings, social signals, engaging your target audience via social media (including social listening), and influence outreach. Off-page eCommerce SEO includes building backlinks from reputable and relevant websites.

Technical SEO for eCommerce

A technical eCommerce SEO campaign includes speed, mobile responsiveness, XML sitemaps to ensure accurate indexation by search engines, SSL security, and a minimally-structured website. Moreover, they allow search engines to crawl your website more efficiently, resulting in longer session durations and sales for your portal.

How Much Does eCommerce SEO Services Cost?

US eCommerce SEO agencies charge between $100 and $300 per hour, while monthly fees begin at about $2,000 for new businesses and small- to medium-sized businesses. In order to provide industry-leading websites and e-stores that require detailed engagement, content production, and technical support, agencies may charge over $10,000 monthly.

Conclusion

No matter what your product, branding, or service are, without a steady stream of leads, you may be out of business within a year or two. It is possible to increase sales, reach more customers, and achieve sustainable profitability when you partner with eCommerce SEO experts. It is possible to navigate eCommerce SEO confidently and rank higher with the help of the agencies listed above.