14 Best Influencer Marketing Platforms for Creators
A creator economy member doesn’t need to be a celebrity to make money, unlike influencers. You can earn money by forming brand partnerships with businesses or agencies and selling the content you create online regardless of how many followers you have. Influencer marketing is a relationship and strategy that we call influencer marketing.
These collaborations are being facilitated by influencer marketing platforms today. In addition to creating your business profile, searching for brands and projects that match your niche, communicating with potential clients, and receiving payments, these online solutions allow you to search for brands and projects that fit your niche. You can also ask these businesses directly if you can create content that resonates with their target audience if they use these platforms.
Statista estimates that influencer marketing spending in the US will reach $6.16 billion in 2023. 67% of businesses plan to increase their influencer marketing budgets over the next 12 months. In order to maximize your earnings potential as a creator, it is necessary to choose the right platform, and this article discusses 14 of the best platforms.
14 Best Influencer Platforms for Content Creators
Creators seeking to amplify their influence through strategic partnerships can find X Marketing Partners to be a pivotal platform. By offering a comprehensive set of tools and resources, X Marketing Partners assists creators in connecting with brands that share their values. With this innovative platform, creators are able to maximize their impact and monetize their content effectively by facilitating seamless collaborations and providing valuable insights. A variety of brands and opportunities are available to creators with X Marketing Partners, fostering mutually beneficial relationships that boost success in the dynamic world of influencer marketing.
Content creators have at least the assurance that they are reaching the people actively seeking collaborations with brands with influencer marketing platforms instead of cold pitching to brands. Here are 14 of the best sites to help you reduce your research time and determine which sites to focus on.
1. Upfluence
Upfluence’s network is used by more than 1,600 brands and agencies to find creators. In addition to helping eCommerce and direct-to-consumer brands find influential customers within their database, the company’s services are geared toward turning them into authentic brand ambassadors. In addition to WooCommerce and other online shopping solutions, it incorporates Hootsuite and Klaviyo for content sharing and marketing automation.
Creating an Upfluence account and profile involves downloading the free Chrome extension and connecting your social media accounts (Instagram, YouTube, Facebook, Twitter, Pinterest, Twitch, or your blog). You can then find and contact brands looking for creators like you by analyzing your profile and posting it to the Upfluence community.
As an added benefit, the dashboard provides you with real-time metrics. The portal also handles commission calculations, payments, and gifting for brands, so your earnings are transparent.
Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,
Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs
2. Creator.co
There are over 175,000 creators, brands, and aspiring influencers on Creator.co, and campaigns can be searched through the Collaboration Hub.
Creators are advised to accumulate 1,000 or more followers on YouTube, Instagram, or TikTok prior to signing up. You can either sign up through the platform’s social channels or click on the Collab button on the Creator home page to register for some campaigns, which run on these three accounts.
It is possible to find various ongoing campaigns on the Collaboration Hub that describe the brand’s need for collaborators, compensation ranges, and creator qualifications. There are a number of qualifications, such as number of followers, engagement level, age, residence, niche, and the expected deliverables, such as videos or stories, and the platforms where they ought to appear. The card gives you more information about the brand and the campaign, including the filming technique, captions, and payment information.
By clicking the settings button beside the search bar (sometimes on the left panel of the Collaboration page), you can also customize your search. Choose the campaign type (highest/lowest paid campaigns, oldest/newest campaigns, lowest/highest followers, lowest/highest engagement, and only paid campaigns), the deliverables (platform; strategy – UGC, shoutouts, giveaways, bespoke, affiliate) and the qualifications (age, gender, country, and niche). The Help Center contains FAQs on connecting social accounts, joining campaigns, and making payments for creators.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Creator Marketplace,
Channels: Instagram, YouTube, TikTok
3. LTK (formerly rewardStyle)
The LTK influencer marketing platform, established in 2011, revolutionizes the influencer marketing industry by empowering premium lifestyle creators to become invaluable partners for brands. Through meticulously crafted influencer marketing programs executed at scale, it generates billions of dollars in annual sales for over 7,000 global retailers.
Using proprietary insights and cross-channel performance data, LTK drives brand performance across the entire funnel, from discovery to transaction.
LTK offers creators a single destination to turn their content into profitable business opportunities. Providing advanced tools and technology for efficient content monetization across the social ecosystem, LTK is the largest curated creator community, encompassing fashion, beauty, fitness, home, and lifestyle influencers. With innovative features like LTK Match.AI and LTK 360, the platform provides creators and brands with an optimized creator-brand partnership and performance reporting that can be scaled effectively.
Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing,
Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App
4. #paid
The #paid platform promotes “only authentic collaborations” to ensure creators are paid based on the “true value of their work with quick and consistent payment cycles.” Over 80,000 creators collaborate with 250 brands.
A brand can use social content created by you as an advertisement for their product through creator licensing. Brands can also interact with you directly for proposals and campaign creation through #paid’s Brand Direct campaign, a centralized communication system. In other instances, the #paid team coordinates with you on the brand’s behalf (Managed by #paid campaign).
The organic (paid content appears both on your feeds and the brand’s feeds) or the “Just Content” (only on the brand’s channels) collaborations can be remunerated. Use Post Insights to see the performance of your post. With this feature, you can see how many people saw it (reach) and how many impressions it received. During this time, your “client” has access to #paid’s Creator Lift Measurement Suite to examine the performance of the content.
Key Features: Influencer Marketplace, Automated Recruiting, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Influencer Whitelisting, Creator Marketplace,
Channels: Instagram, Facebook, Youtube, Tiktok
5. Favikon
The Favikon platform revolutionizes the way creators engage in influencer marketing and elevate their social media presence. To help you navigate and thrive in the competitive social media landscape, Favikon is designed with content creators in mind. The Favikon platform caters to all your needs, whether you’re just starting out or need to improve your existing strategy.
When you create a Favikon account, you get instant access to over 10 million competitor data on eight platforms in your industry. The information you receive serves as a guide, helping you create content that works, discover trends that work, and rise to the top of social media.
If you join Favikon, you’re joining a community where creativity meets opportunity, not just access to tools and data. Creators can refine their content strategy and explore new collaboration avenues on the platform thanks to its emphasis on customization, trend analysis, and community engagement.
The Favikon platform makes it easier for you to benchmark your success, understand your position in the industry, and identify growth areas.
Key Features: Search/Discovery, Content Review, Content Library, Influencer Analysis,
Channels: Linkedin, X, Instagram, Youtube, TikTok
6. IZEA
IZEA’s Casting Calls page displays the various work opportunities for creators, as well as the Creator Marketplace, which generates over 3.9 million brand collaborations. In thumbnails, you can see the type of collaboration (influencer marketing, work for hire, job listing), the buyer’s name, as well as the time frame for completion. Click on the project “card” for more details, supporting files, compensation information, and questions for the interested collaborator.
When you sign up with IZEA, you’re automatically given a free plan, which lets you place five bids within a 30-day billing cycle. The Basic or Pro Plan includes unlimited bidding, a vanity URL, and access to community forums for standard support.
IZEA creators run campaigns on Facebook, Instagram, Twitter, YouTube, and Pinterest. They also receive a direct offer, which outlines the tasks, deadline, and payout amount.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Visual Discovery, Influencer Content Amplification,
Channels: Facebook, Instagram, LinkedIn, Twitter, Tumblr, YouTube, Pinterest, Twitch, TikTok, WordPress and other Blogs
7. Klear
You can build your media kit using Klear, highlighting your portfolio, your performance metrics, and audience insights. The platform lets creators connect with brands that match their interests.
For its 500 million influencers, Klear provides an Influence Score that categorizes them into their top skills (60,000 skills in total). Using its algorithm, influence can be calculated across Instagram, Twitter, YouTube, Facebook, Snapchat, and blogs. According to patterns, from the number of likes to long-lasting relationships, the feature also predicts how many real views an influencer’s post will receive. In its Enterprise Grid, which includes several tools in this article like Impact and Mavrck, G2 named this Meltwater subsidiary among the top 10 influencer marketing platform leaders.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Visual Discovery,
Channels: Instagram, YouTube, TikTok
8. Webfluential
When you sign up for Webfluential, you’ll have access to 15,000 influencers and 5,000 marketers. You must have over 1,000 Twitter followers in order to be accepted. If your YouTube, Instagram, Facebook, or blog have a larger audience, Webfluential’s team will still consider you. To create your profile, you must connect your social channels to the platform once you have been approved. Based on your follower count, Webfluential recommends the price you can charge brands for each social platform. It also benchmarks your rate against other influencers with similar reach.
By entering your Twitter handle, Webfluential’s Influence Estimator will calculate the value of your campaign on any platform once you have validated your account.
Key Features: Search/Discovery, Influencer Marketplace, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis,
Channels: Facebook, Twitter, Instagram, Youtube, WordPress
9. Influence.co
You can interact with its community of almost 200,000 creators and businesses through its Answers forum once you join Influence.co, which calls itself a LinkedIn for influencers and social media experts. Your blog, Instagram, Pinterest, Snapchat, and Snapchat posts can be shared.
Your media kit can be easily created with Influence.co because it provides the sections brands care about. Your bio, your geographical location, your industry, your certifications, your social influence (reach and engagement rate), examples of your branded content, companies with whom you have worked, and your current minimum rates per post are all part of this. There is also a unique Influencer Rate Map that enables you to calculate your rate based on your Instagram follower count, engagement rate, country of origin (or state and city if in the US), category/niche, age range, and gender.
Influencers can send 5 applications and 5 messages per week using Influence.co’s free version. You can send 30 applications and 30 messages monthly if you’re looking for more collaborations, but if you’re looking for more, sign up for its PRO plan. Also included in the PRO package is the ability to track the number of views and who viewed your and other influencers’ profiles.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis,
Channels: Instagram, YouTube, Facebook, Pinterest, Twitter, Patreon, Snapchat, Tiktok, Amazon
10. impact.com
Since its 2020 acquisition of Activate, Impact has grown its influencer roster to 300,000 opt-in vetted influencers, making it the world’s leading influencer marketplace. The platform’s brand and campaign discovery feature lets you filter results by compensation type, vertical, and location. If a campaign matches your niche and motivation, you can send proposals directly to it.
Your dashboard allows you to manage your workflow, store and submit your deliverables, receive feedback on content optimization, view analytics, and send social metrics reports to brands. Your Impact account also allows you to add assets from YouTube, Facebook, Instagram, Twitter, Pinterest, Twitch, and TikTok. Besides negotiating compensation terms with brands (from flat fees to performance-based payments or commissions), the platform can also automate tax compliance and deliver payments in your local currency.
Key Features: Influencer Content Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing,
11. Later Influence
With over 3 million creators activated since 2014, Mavrck is another mega-network of creators. Its merger with Later in 2022 also helped boost its user base and expand its options for over 500 brands worldwide. If you connect your Facebook or Instagram accounts with Mavrck, you’ll appear on the Influencer Index so businesses can find you right away.
Using over 20 demographic and psychographic criteria or search filters, brands can find creators and influencers who match their goals. Mavrck’s Ambassador Program offers creators the opportunity to expand their exposure by attending industry events, researching, brainstorming brand campaigns, and more when they sign up as a program “copilot.”
Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools,
Channels: Facebook, Instagram, YouTube, Pinterest,TikTok, Twitter, Twitch, Blogs
12. GetBlogged
There are over 15,000 bloggers working on sponsored and guest posts for brands on GetBlogged, which offers link placements, social media mentions, and sponsored posts for brands.
Your blog’s trustworthiness and authority are measured by the Domain Authority (DA) by Moz.com once you sign up. In order to apply for listings and projects on the Blogger Marketplace, you must have a score of at least DA 5. In the pitch builder, you will be guided through the steps to show off your blog’s personality and why it’s worth investing in.
Google Analytics and Majestic also consider other metrics indicating the strength of your backlink profile in addition to DA, such as trust flow and ratio, citation flow, domain rating, and organic traffic.
13. The Blogger Programme
Around 3,000 clients use TBP’s influencer marketing platform to connect with more than 42,000 vetted influencers. By using the portal, brands can submit proposals, provide feedback, and approve them directly. To name a few, we provide high-quality, mobile-first content for brands with Shopify and Amazon reviews, branded social posts, and iOS and Android app reviews.
You can register for a TBP account by typing your email address into the form or by clicking on the corresponding social media button—Facebook, Instagram, YouTube, or Twitter—on the form. The agency recommends that you have at least 3,000 genuine social followers to improve your collaboration opportunities, unlike GetBlogged, which requires that you have a blog site.
14. BrandBacker
By displaying a variety of potential projects from beauty, lifestyle, fashion, and food brands on your dashboard, BrandBacker helps you showcase your creativity. Using your blog site URL, YouTube and Instagram channels, or the channel you update most frequently, BrandBacker recommends you register.
The BrandBacker community is made up of over 30,000 creators and influencers who have created over 100,000 pieces of content for their more than two billion followers. Once your account is confirmed, you can apply for campaigns on your dashboard. According to real-time analytics, each campaign’s reach, engagement, and media value are tracked, which are used to generate reports and scores for brands. You can earn money by posting sponsored posts, getting discounts, receiving free products, or getting early access to new offers from the brand.
Let Influencer Marketing Platforms Help Grow Your Career
You can professionalize your services by joining an influencer marketing platform when content creation becomes your full-time career. We hope our list of 14 platforms above gives you an idea of where to look for a community that offers not only the best deals, but also an environment where network members can grow and learn from each other. You can also read “Top Influencer Marketing Platforms to Boost Your Campaigns” to discover more platforms brands use to search for collaborators.
Frequently Asked Questions
What features should content creators look for in an influencer marketing platform?
Using platforms with these features can help you work with brands more effectively:
A user-friendly interface that lets you sign up, search campaigns, send marketing pitches, and communicate with brands
Tracking and analyzing content performance
Pricing transparency
Payment/gifting process that is secure and efficient
An online help center or user guide
Platform that provides responsive customer support
Make sure the platform allows you to find projects that match your market, experience, and values. It may take awhile before you find the right platform for you, but patience pays off in the end.
How much can a content creator earn monthly?
It was found that part-time creators are more likely to make less than $500 monthly (more than 50%) in Mavrck’s 2023 Creator Compensation Report, which was based on interviews with 680 U.S.-based creators.
